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Author Topic: Canon 5D Mark III/X Commercials Being Shot? [CR1]  (Read 16766 times)

Ricku

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #30 on: February 16, 2012, 05:28:44 PM »
I used to be able to get away with saying, "I've never seen a video in a frame hanging on the wall." Now, I think the future is video in frames hanging on walls.
Hopefully in a distant future when me and my camera are dead and buried. :P

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #30 on: February 16, 2012, 05:28:44 PM »

wickidwombat

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #31 on: February 16, 2012, 05:36:33 PM »
While I kind of see what people are getting at, video is nice and all. I like to watch movies too but a still image is different in that it's a moment frozen, capturing a certain motion blur when panning, stopping a bird in flight all of these tangible things that happen in a blink can be frozen for a viewer to spend however long they want to look at absorb the detail. Video is kind of like life its there then its gone only you cen rewind and replay pause and slow down and speed up but that still involves a process but to look at a still image all you need to do is look at it.
When cameras were invented did all the painters in the world cry that no one would be painting anymore in a few years? I dont think so.
Its a different  medium and presents the subject completely differently
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Lawliet

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #32 on: February 16, 2012, 06:35:12 PM »
"I've never seen a video in a frame hanging on the wall." Now, I think the future is video in frames hanging on walls.

Makes me think of those video tutorials - tell less while taking more time and bandwidth/storage.
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Lyra Video Productions

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #33 on: February 16, 2012, 07:47:42 PM »
While I kind of see what people are getting at, video is nice and all. I like to watch movies too but a still image is different in that it's a moment frozen, capturing a certain motion blur when panning, stopping a bird in flight all of these tangible things that happen in a blink can be frozen for a viewer to spend however long they want to look at absorb the detail. Video is kind of like life its there then its gone only you cen rewind and replay pause and slow down and speed up but that still involves a process but to look at a still image all you need to do is look at it.
When cameras were invented did all the painters in the world cry that no one would be painting anymore in a few years? I dont think so.
Its a different  medium and presents the subject completely differently

I agree, it's a different medium.  I think there's a time and place for each.  Something I'm curious to hear what people think about here--Shooting on a RED camera you can essentially shoot video in RAW; each frame is like a RAW image.  Someone correct me if I'm wrong on this (it could just be their marketing speak).  Someday, I don't see why most video formats couldn't advance to a point in which each frame is a very hi res photo.  Will this change the way photographers work?

tt

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #34 on: February 16, 2012, 08:06:39 PM »

I agree, it's a different medium.  I think there's a time and place for each.  Something I'm curious to hear what people think about here--Shooting on a RED camera you can essentially shoot video in RAW; each frame is like a RAW image.  Someone correct me if I'm wrong on this (it could just be their marketing speak).  Someday, I don't see why most video formats couldn't advance to a point in which each frame is a very hi res photo.  Will this change the way photographers work?


See Vincent laForet article http://www.aphotoeditor.com/2011/06/17/vincent-laforet-the-future-of-photography-is-convergence/

In some circumstances (mining for the shot in post frame by frame) could be suitable.
Primarily for a video camera that record in a format that records each frame.

It's an interesting exercise to think about how videographers construct their shots etc -
There are a few photographers hat at the least do video shorts - and many do video production as a part of their work whether they're on screen or not. Not like they just do blog posts with stills!

Printing definitely helps with perceived value. Video screens and projectors are still a rarity to be used as frames for art content beyond studios and galleries/museums.

Lawliet

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #35 on: February 16, 2012, 08:17:24 PM »
Will this change the way photographers work?
Depending on the sujet and the skills of the photographer.
If you want to take a specific picture, you don't gain a thing, but loose a part of your toolkit. Substituting that cheap and easy to handle strobes with continuous lights isn't fun, esp. if sun joins the party.
Then we have the aspect of aestetics, frozen motion for stills vs. enough blur to get a fluid appearance in movie. Get both from the same source and you should discard at least one. And thats without considering the differences in visual grammar, having an additional dimension changes they way storytelling works - frames that work in both environments are rare.

And then there is the spray and prey shooter - they'd jump on that bandwagon,gladly taking the in camera HDR to compensate for sloppy lighting & exposure. They'll get better results, but hit a glass ceiling where a higher frame rate, or higher resolution for composition by cropping, can't compensate for deficies in other aspects. Cue holographic camera hysteria to change the camera position in post. :)

tt

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #36 on: February 16, 2012, 09:11:25 PM »
I'd imagine some sports photographers might look at an evolved slo mo camera - getting exact timing (having done lighting composition etc) might be very much worth it - to capture the connection of a baseball bat with the ball - tennis.
When you know the frame is set and there will be a brief quick peak moment. 60fps beats 12-14 at that point. One other side could be if your focus and composition is sorted say for portraits for babies or reaction shots - it gives the camera person an ability to concentrate on creating the peak moment rather than being stuck behind the camera - sometimes there are serious where theres an assistant takin the shot for just this purpose. 
Nailing the timing is an art, I'd agree, but there is an attraction to seeing what other possibilities would be captured through stills of a video clip.
(also with video you could have it constantly recording then trigger to note a time - and get footage prior to that moment).

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #36 on: February 16, 2012, 09:11:25 PM »

wickidwombat

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #37 on: February 16, 2012, 09:21:14 PM »
While I kind of see what people are getting at, video is nice and all. I like to watch movies too but a still image is different in that it's a moment frozen, capturing a certain motion blur when panning, stopping a bird in flight all of these tangible things that happen in a blink can be frozen for a viewer to spend however long they want to look at absorb the detail. Video is kind of like life its there then its gone only you cen rewind and replay pause and slow down and speed up but that still involves a process but to look at a still image all you need to do is look at it.
When cameras were invented did all the painters in the world cry that no one would be painting anymore in a few years? I dont think so.
Its a different  medium and presents the subject completely differently

Shooting on a RED camera you can essentially shoot video in RAW; each frame is like a RAW image.  Someone correct me if I'm wrong on this (it could just be their marketing speak).  Someday, I don't see why most video formats couldn't advance to a point in which each frame is a very hi res photo.  Will this change the way photographers work?

culling high shot count shoots is a PITA now can you imagine going frame by frame through that to get the best shots out of it?
might sound good in theory but practicality of time invested vs how much you are charging would likely destroy this as an option for still shooting
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LetTheRightLensIn

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #38 on: February 16, 2012, 10:44:44 PM »
While I kind of see what people are getting at, video is nice and all. I like to watch movies too but a still image is different in that it's a moment frozen, capturing a certain motion blur when panning, stopping a bird in flight all of these tangible things that happen in a blink can be frozen for a viewer to spend however long they want to look at absorb the detail. Video is kind of like life its there then its gone only you cen rewind and replay pause and slow down and speed up but that still involves a process but to look at a still image all you need to do is look at it.
When cameras were invented did all the painters in the world cry that no one would be painting anymore in a few years? I dont think so.
Its a different  medium and presents the subject completely differently

I do agree and for that reason I do not think that still will ever completely go away, not by a long shot. That said video is here to stay and will be a lot more prevalent and certainly lots of stuff that used to be only stills will become done as only video or video and stills.

LetTheRightLensIn

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #39 on: February 16, 2012, 10:46:23 PM »
While I kind of see what people are getting at, video is nice and all. I like to watch movies too but a still image is different in that it's a moment frozen, capturing a certain motion blur when panning, stopping a bird in flight all of these tangible things that happen in a blink can be frozen for a viewer to spend however long they want to look at absorb the detail. Video is kind of like life its there then its gone only you cen rewind and replay pause and slow down and speed up but that still involves a process but to look at a still image all you need to do is look at it.
When cameras were invented did all the painters in the world cry that no one would be painting anymore in a few years? I dont think so.
Its a different  medium and presents the subject completely differently

I agree, it's a different medium.  I think there's a time and place for each.  Something I'm curious to hear what people think about here--Shooting on a RED camera you can essentially shoot video in RAW; each frame is like a RAW image.  Someone correct me if I'm wrong on this (it could just be their marketing speak).  Someday, I don't see why most video formats couldn't advance to a point in which each frame is a very hi res photo.  Will this change the way photographers work?

perhaps to some degree for action and certain things (although it can be wasteful) but not 100% since the settings that might make a movie look good might be poor for a still so grabbing a still from something shot how you as a movie might not deliver the ideal still although, at times, it could

Bennymiata

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #40 on: February 16, 2012, 11:36:12 PM »
Video on DSLR's is here to stay, regardless of what you may think.
I've found it very handy from time to time to take a video instead of stills, but it doesn't mean I'll stop taking stills 80% of the time.

I also have a very good Sony HD camcorder, but find that my 60D takes better video than the specialised camera. I don't mind focussing manually, as when I started taking photos 50 years ago, that's all that was, and I still take many of my shots using manual focus.
Once you're used to focussing manually, it can be pretty quick and accurate.

I like the fact that I only have to take one camera with me when I go out on a shoot, and be able to take stills or video with the turn of a knob and the press of a button depending on what I see and want to record.

Lawliet

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #41 on: February 17, 2012, 12:38:59 AM »
When you know the frame is set and there will be a brief quick peak moment. 60fps beats 12-14 at that point. 

Neither work for those impressive peak moment shots - thats where you use a 1000fps camera for slow action or a good trigger plus flash or some nice gadgets for the interesting stuff.

What remains? The need for illumination at least 2 stops above normal cine/video levels; much more if you aren't in control of the environment. From a practical standpoint: the price of that 24-70II or the next body just became irrelevant, as in (quite a bit) below either the consumables or electricity bill for the month. Or for outdoor works a single day cont. lighting costs me about as much as a full year of strobe usage, thats using quality strobes. Either economy or quality goes out of the window...

Noink Fanb0i

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #42 on: February 17, 2012, 01:08:17 AM »
I know I would need to post in any thread where Kate Beckinsale is mentioned.  ;) She's the only reason I watched Underworld: Awakening in IMAX 3D and Contraband.  :D

Anyway, one detrimental thing about Canon concentrating more on DSLR video is that it takes time, money and employees away from developing better features for the stills aspect of those DSLRs. It's not as if Canon, or any other company for that matter,  has unlimited resources to allocate on both aspects at the same time.
T3 is the bobn2 of Canon fanb0is.

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #42 on: February 17, 2012, 01:08:17 AM »

necator

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #43 on: February 17, 2012, 03:13:07 AM »
Lawliet, you are completely right.
The power of even the small battery-powered flashes is massive, if compared to continuous lights: A 580ex-II (assuming it has about 60Ws) could be substituted by 12000W light bulbs. Now take some real studio strobes with >1000Ws.
So flash is a convenient and very strong lightsource, specially dedicated to photography and not reasonably substitutable by continuous lights.

moreorless

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #44 on: February 17, 2012, 03:15:15 AM »
</strong>Received some detailed information that 5D Mark III/X commercials are being shot in England and France. One film is about making a cinematic piece with the camera, the other is for Euro 2012.</p>

Start match of Euro 2012: 8th June
Final: 1st July

So now the question is - is that a teaser or trailer for it before release? Will the camera's be out in photographer's hands?

If it's just a teaser - then general release isn't for another 4-5 months.

It doesnt of course mean that the adverts need to be shown during or near euro 2012, if Canon has paid a significant amount for sponsorship rights then they'll probabley look to exploit them as much as possible even on products that come out well before the euros.

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Re: Canon 5D Mark III/X Commercials Being Shot? [CR1]
« Reply #44 on: February 17, 2012, 03:15:15 AM »