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Author Topic: Canon Announces the Speedlite 470EX-AI Autobounce  (Read 10161 times)

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Canon Announces the Speedlite 470EX-AI Autobounce
« on: February 25, 2018, 11:03:33 PM »
New Speedlite 470EX-AI Flash Offers Photographers the Opportunity to Enhance The Creativity of their Captured Images

MELVILLE, N.Y., Feb. 25, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent (AI) Bounce technology – engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.

“Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. DSLR cameras already feature Autofocus, Auto Exposure and Auto White Balance; the natural next step is an automatic flash system,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability, and we are excited to see what images photographers capture using the invaluable and innovative tools we create.”

At the core of Canon’s Speedlite 470EX-AI Flash is the innovative, new AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables: the distance between the camera and the ceiling, and the distance between the camera and the shooting subject. This technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room. For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.

Additional features of the Canon Speedlite 470EX-AI Flash include infrared AF assist mode, optical receiver transmission, and flash coverage from 14mm and 24mm to 105mm.

The Canon Speedlite 470EX-AI Flash is scheduled to be available April 2018 for an estimated retail price of $399.99**. For more information please visit, usa.canon.com.

Preorder: Canon Speedlite 470EX-AI $399

« Last Edit: February 26, 2018, 12:02:17 AM by Canon Rumors »
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Canon Announces the Speedlite 470EX-AI Autobounce
« on: February 25, 2018, 11:03:33 PM »

NorbR

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #1 on: February 25, 2018, 11:29:29 PM »
Well, as someone who's always been a bit intimidated by the complexity of flash photography, this has really peaked my interest.

The "auto-intelligent" bounce will have to be more thoroughly tested to see how intelligent it really is. But this part:

For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.

is in itself seriously awesome.
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Chaitanya

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #2 on: February 25, 2018, 11:49:23 PM »
Eagre to see review of this flash for portrait shooters this would be a very useful feature.

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #3 on: February 25, 2018, 11:56:12 PM »
This thing looks remarkable.
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goldenhusky

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #4 on: February 25, 2018, 11:58:05 PM »
Finally Canon's innovation at least in flash. Hope that works properly

magarity

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #5 on: February 26, 2018, 12:25:19 AM »
So this is really cool how it moves itself but it's a little puzzling there isn't RT. I get that its meant to be attached to the camera so it would be handy if it could be master to off camera flashes. Otherwise off camera flashes would have to be optical detect, and Canon's own don't do that.
« Last Edit: February 26, 2018, 12:31:34 AM by magarity »

Sharlin

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #6 on: February 26, 2018, 01:40:18 AM »
So this is really cool how it moves itself but it's a little puzzling there isn't RT. I get that its meant to be attached to the camera so it would be handy if it could be master to off camera flashes.

Probably to keep the price down and because this is aimed at beginner flash users and at situations where you simply don't or can't have off-camera flashes set up. For candid event photography this actually seems really useful.
« Last Edit: February 26, 2018, 01:44:23 AM by Sharlin »

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #6 on: February 26, 2018, 01:40:18 AM »

edoorn

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #7 on: February 26, 2018, 02:26:52 AM »
Finally Canon's innovation at least in flash. Hope that works properly

Wasn’t Canon also the first with built in radio triggering in the 600 when it was first introduced?

Memdroid

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #8 on: February 26, 2018, 02:41:49 AM »
This thing looks remarkable. Only wished Canon finally abandoned the AA batteries for Li-ON ones.

weixing

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #9 on: February 26, 2018, 03:04:08 AM »
Hi,
This thing looks remarkable. Only wished Canon finally abandoned the AA batteries for Li-ON ones.
    I rather have AA batteries than li-ion... if you forget to bring or charge the Li-Ion battery, your flash can't be used. With AA battery, you can basically brought a set at any convenience store. Of course, Li-Ion battery with optional AA battery adapter will be even better.

    Although I seldom use this flash, but this look very interesting...  :)

    Have a nice day.

midluk

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #10 on: February 26, 2018, 03:16:13 AM »
No RT? What use is optical slave only on a flash that is clearly made to be placed on a camera? I might have a look if they make a 470EX-II-AI-RT in a few years then.
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Sharlin

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #11 on: February 26, 2018, 03:20:07 AM »
No RT? What use is optical slave only on a flash that is clearly made to be placed on a camera? I might have a look if they make a 470EX-II-AI-RT in a few years then.

See my comment above. This is not a flash aimed at RT users or use cases.

fentiger

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #12 on: February 26, 2018, 03:47:18 AM »
just seen the uk price £499!!!!!!!  :-[ :'( might as well get the 600rt2
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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #12 on: February 26, 2018, 03:47:18 AM »

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #13 on: February 26, 2018, 04:00:34 AM »
Hi Sharlin.
I’m sure cost is involved in the equation, but I’d guess mostly it is to protect its higher level equipment sales. I’m not sure why they would make it optical slave only if it is meant to be attached to the camera, unless it is because some crop bodies have optical master capabilities?
I will tell you one thing it would have to be to interest me, faster than I can do it myself!
I cannot abide waiting for automatic doors that I could open faster for myself, don’t get me wrong, I understand the benefit they give others, but do they have to go so slow when they open, slow closing for safety is fine.
Oops soapbox! Sorry  :)

Cheers, Graham.

So this is really cool how it moves itself but it's a little puzzling there isn't RT. I get that its meant to be attached to the camera so it would be handy if it could be master to off camera flashes.

Probably to keep the price down and because this is aimed at beginner flash users and at situations where you simply don't or can't have off-camera flashes set up. For candid event photography this actually seems really useful.
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Sharlin

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #14 on: February 26, 2018, 04:25:48 AM »
I’m not sure why they would make it optical slave only if it is meant to be attached to the camera, unless it is because some crop bodies have optical master capabilities?

Yep, this is most likely the reason. You can buy this and use it as an optical slave with compatible cameras, no extra hardware required. Besides, the optical control feature is so standard Canon tech at this point that it would be silly not to include it.

Quote
I cannot abide waiting for automatic doors that I could open faster for myself, don’t get me wrong, I understand the benefit they give others, but do they have to go so slow when they open, slow closing for safety is fine.

Most of the automatic doors I encounter are perfectly fast enough. Some are slow-ish but I believe this is partly a theft prevention measure.

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Re: Canon Announces the Speedlite 470EX-AI Autobounce
« Reply #14 on: February 26, 2018, 04:25:48 AM »