I wonder how the marketing is going to spin the new 5D without the megapixels.
there must be something out there. I refuse to think that the rumors reflect all of the interesting stuff the new 5 is going to have.
purely photographic features like fps or autofocus are not good for marketing
- HD video was. now it's not good anymore, everybody has it
- resolution was. now it's not good for canon anymore, nikon has it.
- price/features ratio was. canon's first consumer digital dslr's had it, $3500? no thanks
- AF and FPS never have been. the 5d3 with 1dx AF? nikon always had pro fps in lesser bodies
- high ISO performance? yeah right, we only saw <1600ISO 1DX JPEGs at 18mp, what makes you think the 5d3 will be any better? I actually don't think even the 1DX will be that special.
- high DR performance? few people actually know what DR is, few realize what it means, and canon never had good DR. 2+ stop improvement is just not happening.
so what else? 4K video? never shot any video on my 5d2. maybe it would be useful for marketing. but it's not as big as first DSLR with HD video. video is already there. 4K is incremental. we know it's going to happen.
weather sealing? I'm happy with what the 5d2 offers (which is still something). not good for marketing.
there's also a whole list of features that are missing from 5d2 and I'm not sure whether or not canon will add to the 5d3. like programmable auto iso and auto iso in M mode.
and then everything from MagicLantern (if MagicLantern can do it, why can't Canon? Can't-on?
so I'm sure there will be improvements over 5d2. but they need some MARKETING thingy that everybody will talk about because "OMG LOOK at the new 5d3 it has #insertfeaturehere# let's not talk about the D800 anymore".
The 22mp has been mentioned before as being an ideal figure for video purposes. Do you know how can training establishments buy 5D2's for training with, because it's so much cheaper than a full pro rig, and can provide almost the same results when used properly at a 5th of the price.
It still has dual card slot, which means it can still do double the video length that a 5D2 can
So, there's your first marketing gem. The D800 video is what?
AF system - if it is the exact version from the 1DX - um, i think that's a great marketing point for those who want 1DX for sports, wildlife etc but can't afford it. Oh hang, the 7D brigade won't be able to afford it? Yeah right - they'll make the stretch for the other features.
Nikon's AF system is what? Assuming the f8 feature will be sorted, the Nikon's will be trailing Canon in AF for the first time in a fair while - and you won't need a battery grip to get the extra FPS.
Talking of that Battery Grip - you know, the one that makes it look and feel just like a 1Dx with duplicated controls for portrait as well landscape mode?
How is Nikon's comparing to that? Oh it's not - it just bolts on the bottom and gives an extra few fps without and moulding for comfort? Damn, i thought you almost had me there!
22mp FF - yeah i know, that's a bitch isn't it? Not as good as 36mp, i'll give you that. But hang on - at what cost? Maybe Canon have a more rounded offer in the wing?
Do we know what ISO and DR this will be working with?
Do we know what price it will be coming out at?
So, we've killed off the D700 and D3, almost the D3s and the D4 - and this isn't even Canon's flagship camera.
Bugger, i thought this was a crumby replacement.
Such a shame it can't top 36mp. Oh hang on - that's all it can't do
Glad you don't work for Canon marketing, but i'm sure their whizz kids in Marketing have got even better spins on it than me...
Yeah, i'm now cleaning up all the kit that i don't need, including a pair of 5D2's to upgrade. Yeah, it's a real shitty upgrade isn't it! Be on to the local camera shop next week to pre-order mine!