It all comes down to competitiveness. If canon really thinks that people will switch to to Nikon because of price, they will most certainly drop the price. Based on what Nikon sells the d800 to distributors for, around $2690 USD, you would think that Nikon is clearly being aggressive with its initial price point on the d800 at $2999. It was mentioned earlier that canon could also be releasing some higher pricing info to stir things up a little bit. If everyone thinks the price should be $2799 then all of a sudden canon comes out with "around $3500" it will make people think less about the initial price if it comes out at $2899, everyone will start talking about how huge of a deal it is, and canon will also slap Nikon in the face with a dslr that will undercut them once again, growing their lens buying consumer base and broadening their market share.