First off, I think JerryFish (Reply #91) did an excellent job studying the MSRP cost difference between the 1Ds/1DX and the 5D series, for the last 3 generations. That Table is very informative and telling. See below
I would make the following points, regarding the rumored MSRP:
1. Keep in mind that through the upgrades of each of its models (including FF series), Canon has done its best to improve various shortcomings of the previous generation. Even though upgrades do cost money and expense, note that such improvements (whether the Pixel Count, ISO, IQ, AF, Processor, FPS, etc.) did NOT result in overly noticeable MSRP increases. (by the way, that is almost true amongst other manufacturers as well, including Nikon). By improving the previous model’s features, and maintaining (or dropping) the MSRP for the newer model, Canon has done very well in holding or improving its position in the market share.
2. The Yen vs. USD argument is not going to dictate the MSRP. Otherwise, based on …….. chart, Canon would be asking for $10,145 for 1DX, which won’t fly!
3. In its head-to-head competition with Nikon’s D800, Canon cannot reasonably ask for a higher MSRP than D800’s $3,000. That is the not-to-exceed price ceiling. In fact, with D800’s long list of expanded features (36MP, Advanced AF, 16-bit Image Processing & Excellent IQ and Video, Built-In Pop-Up Flash, Automated HDR Mode, In-Camera Audio Monitoring & Headphone Jack, Active D-Lighting, USB 3.0 Connector, etc.), it would be wise for Canon to price its new 5D iii/X conservatively at a lower MSRP than D800’s $3,000. An MSRP of around $2,700, similar to 5D II (upon its introduction) would be reasonable.
Based on the above points, if Canon wishes to enjoy the same success and popularity that it had for its 5D line through the past generations, it should price its new 5D III/X at around $2,700. Otherwise, D800 will win this battle. Simple as that!
In fact, the more I think about the [CR3] report for a MSRP of “Around” $3,500, the more it seems to me that perhaps that price is for a KIT Package, which includes the EF 24-105/f4 L IS II lens. Now, That would make sense
Let’s hope that Canon does the right thing next week……….for everyone’s sake. They have about 4 more days to think hard and offer another successful product, at the correct price.
Good Luck everyone.