I am from Milan, Italy, and it looks we are lucky here: I got my 70-300L a couple of weeks ago from a CPS store. They told me I have probably been the first one in Italy to get this lens. But now it's becoming available and there are at least a couple of stores and websites which have it. The net price is 1499€ (VAT incl.), so it's equal to 1,970US$, quite expensive, but Canon tends to just keep the amount and change the Currency, so in the USA it should be priced 1,499$ or less...
The lens is superb, very well built and balanced. Optical quality is great. The only remark is about the max aperture: 4-5.6 is not fantastic. But the dimension of this lens allows me to bring it in a "normal" size bag, fitted on a 1D Mk4, together with a 16-35L II fitted on a 5D Mk2. This was not possible with the 100-400, neither with 70-200/2.8. This is the reasons why I sold them and got this one! I tryed before the 70-300 DO and the 70-300 NON L but the quality was not there...