Perhaps this was mentioned earlier in one of the 24 pages of this thread but it seems to me that Canon is creating some space in their product line by upping the 5Dmk3 price by $1k to $3499 (USD). They now have room to bump up the 7Dmk2 to a full frame and come in the $2300 range and effectively reduce the entry cost into the full frame world with a current camera while giving a better AF system than the outgoing 5Dmk2. Canon could do this at minimal development cost by carrying the new 22mp sensor and shutter assembly, down grade the processor to a Digic 5 thus reducing the FPS and possibly ISO slightly to create a "justifiable" difference from a marketing perspective. Currently the Canon line up is pretty crowded below $1500 point with the 7D/60D/T3i and other Rebels and you can only take a cropped sensor so far. This scenario seems to be to be right out of Canons recent marketing playbook if you look at this from a business perspective. I would not be "Hugely Disappointed" in the 5Dmk3 price unless Canon fails to deliver a lower priced full frame camera later this year.