B&H
22 bodies = 76,978 | 2% profit = $1,539.56
32 bodies = 111,968 | 2% profit = $2 239.36
400 bodies = 1,399,600 | 2% profit = $27,993
@ 5% profit $69,983
I don't know the mark-up on these cameras but theirs money in add-on sales if you get a good experience from buying from them. like a new Lens!
B&H Must not care or not be prepared/ planned for this event.
Find the Pre-oreder list B&H Sales Manager, send out a I care letter, to make at-least some of the people happy

Not no computer generated letter that says, You have place an order on a out of stock product, soon as we get stock back in, we will promptly full fill your order.