Is the price drop really from Canon, or is it from retailers? I would be really curious to know whether Canon themselves is actually getting less per unit with recent drops to $3100 and $2900 and such, or whether it is simply that the initial 5D III Feaver has warn off? That all the pre-orders and early buyers who were anticipating the 5D III for years and were going to get one regardless are now done, and now retailers are trying to attract the more careful, price-wary buyers? Canon doesn't get $3500 a pop for each 5D III sold...they get something in the mid $2000 range. It is the retailers who are trying to build sales...and I assume that for all the prices down to the low of around $2700 I saw recently, they are still making a profit...as is Canon.