Meeting Demand for the 5D Mark III
To keep up with what is expected to be a heavy demand for the Canon 5D Mark III, Westfall noted that two factories will be devoted to its production compared to one factory for the previous model, when it launched.
The 5D Mark II was so popular when it launched it was frequently sold out and backordered for months at a time. Westfall said he didn’t anticipate the same issues with the Mark III.
“We’ve built up inventory already,” he said. “Our manufacturing capacity is definitely much better than it was.”
With Nikon making 30,000 units a month of the D800, perhaps Canon is doubling that?
Obviously, if Canon can deliver, and there is a waiting list for Nikon, Canon will get the sales from the pent up demand for a new body.