5D Mark III Kit - Why did Canon choose the 24/105 f.4 IS?

[ramon123]

Why did Canon choose this lens for the 5D Mark III kit?

[keithfullermusic]

Probably because it is one of the "lower" priced L lenses, and it probably doesn't sell as well as other lower priced L's.  Also, it has a nice range to it.

[moreorless]

With improved ISO performance and a similar resolution you could argue the 24-105 makes a better all rounder for the Mk3 than it did for the Mk2. With the increase in price(and I'd guess performance) the 24-70 mk2 has become a more speicalized lens aswell not really suited to a kit deal.

[zim]

Is it not the case that all lenses choosen as 'kit' have IS therefore their choice would be fairly limited?

[sphax]

Anyway : 3499$ + 2399$ = 5898$ = no one buys it. As simple as that.
And by the way it's a great lens IMO. Very polyvalent !

[Abraxx]

I think the answer might be simpler.
Before they release the 24-70 II as a Kit, they want Pros to pay the full price.
With a Kit they would have to provide a little discount already on a lense they just released.

I think we'll see a 5D MarkIII Kit with the new 24-70 later...

my 2 cents 

[PhilDrinkwater]

I suspect they'd want their camera to shine in the hands of a consumer, and an IS lens is likely to do that more. Plus the 24-70 2.8 is WAY more expensive and people wouldn't understand that it was worth it.

[wockawocka]

Some might argue the extra 35mm reach is more important than 1 stop of aperture. Even more valid a reason when the ISO has improved two stops.

[awinphoto]

It probably sells better than most lenses due to it's price and range and quality... Having the new 24-70 II kit price would probably scare too many potential ef-s customers away who would otherwise want to move to FF but would need a standard general purpose lens as well, and they have a good thing going with the 24-105...  It's widely popular with most photographers and if it aint broke, dont fix it. 

[Axilrod]

Why did Canon choose this lens for the 5D Mark III kit?

Probably because it's the only zoom lens with a practical range and reasonable price to kit the 5DIII with.  24-70 II would be a $5k+ kit.

[00Q]

The reason is that you need an L series zoom for a kit lens. That gives you:

1) 24-70 f/2.8 MKII
2) 24-105 f/4
3) 16-35 f/2.8
4) 70-200 f/4
5) 70-200 f/2.8
6) 17-40 f/4

I dont think I have missed any other L zooms out here. So the choice is pretty obvious. The 70-200 are too telephoto. The wide angles are too wide.

that leaves you with 24-70 MKII which has just been released and cost just as much as the camera itself. The 24-105 provides a good range. For rich noob photographers who buys the FF cameras, they value zoom more than aperture. And for pro photograhers, it is more likely they will just buy the body and ahve already the lenses they need.

[erwinrm]

It's an excellent walk around lens!

[bvukich]

I dont think I have missed any other L zooms out here. So the choice is pretty obvious. The 70-200 are too telephoto. The wide angles are too wide.

You missed quite a few, but your point still stands.

The 24-105/4L is the the best general purpose L zoom that currently exists.  If you only have one lens, barring very specific requirements, that should be it.  Hence, kit lens.

[Jamesy]

I posted this in an earlier thread:
http://www.photoprice.ca/product/03869/Canon-EOS-5D-Mark-III-with-24-70-II-Kit-price.html

I believe the 24-70 II kit is coming in addition to the 24-105 - it is just a matter of time.

[AJ]

Because 24-70/2.8 mk2 isn't really a "kit" lens.  It's the top-of-the-line This gives an upgrade path.  Just like 17-55/2.8 IS isn't a kit lens with crop gear.  Not everyone needs a 24-70/2.8.  Some folks are well served with a slower zoom plus primes.

I suppose they could have offered 28-135 IS.  It's cheaper and has more range.  But they didn't with the 5D1 and 5D2, so why do it now. 

In a way it would have made more sense for Canon to have had this lens as a kit with the 5D1 and 5D2, rather than the 40D and 50D which was quite an odd fit.  But they didn't.  I suppose they figured (rightly so) that the 5D needs a better lens.