Canon Teases Exclusive Screening at NAB 2012

[Canon Rumors]

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New Gear for NAB 2012? Canon has started to tease  with Cinema EOS again. Are we going to see new products announced prior to the show? We’ve heard the 4K Cinema EOS DSLR would be announced “sooner than later”. Others have said it could be the Ron Howard project (thanks unfocused) being shown. We’ll be at NAB to find out.

The event will take place on Sunday, April 15, 2012 at 5PM

This will be a developing story.

Source: [EG]

cr

[cinema-dslr]

yes yes yes  oooooooh the anticipation is killing me

[dla5400]

If the C300 is $16,000 then won't a 4k camera be through the roof?

[unfocused]

Is there any reason to believe this is anything other than the Ron Howard film project? Sure looks to me like Canon's next phase of Howard's student film project.

[gagewashere]

Any idea on how much this is going to be?
10k? 20k+? [i know the c300 is 16... but if the scarlet is 9.5..]
I really don't know.

[JurijTurnsek]

it's a 30K GoPro competitor. you heard it here first (it also can haz a direct print button that prints 24P of pure ink-gluttony)

[Mt Spokane Photography]

I believe Canon indicated it would be less than the C300.  Expect 10K more or less.

[Shawn_Lights]

I expect it to be in the $4,000 - $6,000 range to compete with the FS100. The C300 competes with the F3.

[Orion]

I am hoping for some sort of EOS "C" we already have images of from earlier this year!!!

Could be 5DmkIII's BIG brother. . . . (possibly $4500 range)

BUTknowing how things worl out, it might 'just' be a Ron Howard event.

[gene_can_sing]

The 4K isn't so important as really clean TRUE HD at 1000 lines of resolution, since it seems the new 5D3 footage indicates that it still might be the soft 700 lines.

If it's True HD and has a Flip Screen, I would gladly and quickly drop 5k or 6K on the day it comes out without even a second thought.

I believe it will be a Sony FS 100 competitor but will cost a couple thousand more because of the 4K and the Full frame.

[Axilrod]

I expect it to be in the $4,000 - $6,000 range to compete with the FS100. The C300 competes with the F3.

+1, just because it's 4k doesn't mean it's going to be absurdly expensive.  Technology is getting cheaper by the day, and it's just a DSLR body with a different sensor.  If you took a 1DX ($6800), removed the 12FPS, the AF system, and the mirror (in favor of evf) and swap the sensor.  I mean a true video DSLR that all of the photography features are removed from.  I just don't see what you could add to that camera to justify a $10k price tag.  Absolutely no way it will be more than the C300 though, I'll bet anything on that.

I feel like the only reason they even previewed that camera at the C300 event was to appease the "little people" that were disappointed that the C300 was way out of their price range.  I mean why show a product that early in development and take away the surprise from an official announcement? 

[benjaminblack]

Is there any reason to suppose that the new cinema camera will be cinema only? Forums are filled with the notion that this camera will shoot stills at a high resolution, but is it possible it won't be for stills at all?

[AG]

I expect it to be in the $4,000 - $6,000 range to compete with the FS100. The C300 competes with the F3.

+1, just because it's 4k doesn't mean it's going to be absurdly expensive.  Technology is getting cheaper by the day, and it's just a DSLR body with a different sensor.  If you took a 1DX ($6800), removed the 12FPS, the AF system, and the mirror (in favor of evf) and swap the sensor.  I mean a true video DSLR that all of the photography features are removed from.  I just don't see what you could add to that camera to justify a $10k price tag.  Absolutely no way it will be more than the C300 though, I'll bet anything on that.

I feel like the only reason they even previewed that camera at the C300 event was to appease the "little people" that were disappointed that the C300 was way out of their price range.  I mean why show a product that early in development and take away the surprise from an official announcement?

I can believe I'm saying this but i agree with Axilrod 

Remember that the 4K DSLR will not be a good stills camera as such.

Its resolution is 3840×2160 (8.3 million) pixels.
Thats what modern "4K" represents.
NOT 7680x4320 what you think would be 4K.

With this as the contributing factor they don't have to spend a crap tonne of money on Auto Focusing systems and other Photography features.

What I'm really hoping for is a 4K video DSLR that has dual "hot swap" CF cards (possibly a single SD for the stills also). In something that is similar to the 1D body but with a much better battery (even a slider tray that could take the LP-E6 batteries like on a 5D's BG-E6), Manual focusing like on the C300. All wrapped up for around the $4000 USD mark ($5k max).

Call it the 1D-C and i will be standing in line with my credit card in hand on the day of release.

[dilbert]

I can believe I'm saying this but i agree with Axilrod 

Remember that the 4K DSLR will not be a good stills camera as such.

Its resolution is 3840×2160 (8.3 million) pixels.
Thats what modern "4K" represents.
NOT 7680x4320 what you think would be 4K.

That remains to be seen.

Whilst HD TV (1920x1080) is only a 2MP picture, the C300 has an 8MP sensor to deliver that because of the Bayer sesnor pattern.

Thus it is not beyond imagination for Canon to deliver a 4K DSLR that actually has a 36+MP sensor.

[AG]

The question then will be will they bother?

True 4K HD is still at least 4-5 years away.
Even LG's new 4K tv's are of the 3840x2160 resolution (or if you play back a 3D blue ray disc you get dual 1080p screens instead of dual 540p on a standard Full HD 1080 screen when playing 3D)

Once there is a market for such stupidly high resolutions, i.e. when we have somewhere to display them where we don't have to sit on top of the screen to see the benefit. Then and only then will companies like Canon will come out with a true 4K camera.

It will be 8MP, there is no need for any more than that, its not meant to be a stills camera and the pictures you see are basically production stills to help with lighting and framing etc.

They don't need to be super detailed.