I like this rumor. Drop a full frame sensor in a 70D body (assuming the 70D will be the usual evolutionary upgrade from the 60D, i.e. Digic 5 etc) and I will buy it in an instant. Do not really care whether its the 1Dx or 5DIII sensor.
Smaller body, built in flash, similar quality AF and weather sealing. Price $2,500 with usual kit lens. Thus $1,700 body only - heck do not even sell it body only, and get those Rebel users to upgrade. I see only minor need to rework the sizing of the view finder (doesn't even need to be 100%) and AF point spread.
Who said full frame must be pro or semi pro lumps of metal with the submersive abilities of a submarine. I use a Rebel, would love to gain the advantages of a full frame sensor, but as a pure amature and hobbyist, blazing frame rates, perfect AF tracking etc. isn't really necessary if it means I can save a bunch
I will not mind a price point engineered full framer. Canon did that with the Rebel, why not shake up the full frame market.
I cannot afford/justify a 5DIII, nor do I like the idea of a brand spanking new 3.5 year old product. In any case the 5DII & 5DIII is too big and lack a pop up flash for my uses.
The "extra" functionality from Rebel to 60D or 7D is not enough to warrant an upgrade for me. I know the 7D is fundamently different, but that is just it, I have no need for that which sets it apart. Now a REBEL FULL FRAME - that will be something I can upgrade to.