*UPDATE* More 5D Mark III / 1D Mark V & Lenses [CR2]

[x-vision]

I can see a merged 1D with a binned 50MP sensor and capable of (1) replacing a 1DMk4, (2) competing with the 40MP MF cameras and (3) doing 4K video costing (and being worth) $8000-$10,000. As for the 7D being "entry level", I see it instead being the camera of choice for sports photographers shooting outdoors with long lenses in good light, the niche currently filled by the 1DMk4.

50mp is too much for the 'rule them all' 1D series.

Canon will have a separate camera with 50mp + 4K video. The S1 or something (S=studio).
It won't have the 1D series full body (with an integrated grip) but will be priced at $10K indeed.

Other than that, I agree that the 7D will fill the niche currently filled by the 1DMk4.

[niko]

I can see a merged 1D with a binned 50MP sensor and capable of (1) replacing a 1DMk4, (2) competing with the 40MP MF cameras and (3) doing 4K video costing (and being worth) $8000-$10,000. As for the 7D being "entry level", I see it instead being the camera of choice for sports photographers shooting outdoors with long lenses in good light, the niche currently filled by the 1DMk4.

Canon would need to introdude some siginificant hardware improvements with the data throughput required for large sensor/high FPS.

Also is the market ready for the price shock that will inevitably come with the merging of the lines and are consumers willing to spend that amount for feature(s) that they are potentially not using - e.g., high FPS and/or high MPs?  It is difficult to predict at this time, however I believe that segmentation still makes sense since however the tiered price/feature structure needs to be re-eavaluated/modified to make it more relevant.

[kubelik]

For me personally, I would absolutely purchase a 5D Mark III for ~$3500 if it comes with 7D AF, even more robust construction, 5 FPS, and some improved video capabilities.  A 2/3rd stop improvement in noise and bump in dynamic range should happen as well.  Can't wait for the new telephoto lenses to drop first, whatever the manufacturing problem was it sounds pretty major if its holding up the entire canon lineup

[mws]

24-70 f/2.8L IS
It’s coming and will be announced with a camera body at the end of 2011. I haven’t heard a peep about the lens in a while.

I’m really hoping to hear some more on this, or at least a better idea of the time frame involved.

I recently bought the 70-200 2.8/L II and it’s just freaking amazing. Was hoping that the new 24-70 would comparable in quality. At this rate, I may just have to buy the current 24-70 and sell it once the new one is out, wonder what kind of price hit the current 24-70 will take…..

Anyone have any good suggestions for a lense in this range in the meantime? Right now I have the 28-135 IS that came with my 50D, which I really don’t care for, not all that sharp, and the IS is so useless I leave it turned off.

[olav]

If -and that's a big if- they improve fps and DR / sensor noise the 5dmk3 will be great, if not i might as well buy a Sigma SD1 if the specs turn out to be good as promised. And the lower price will get me a few Sigma lenses!

[neuroanatomist]

24-70 f/2.8L IS
It’s coming and will be announced with a camera body at the end of 2011. I haven’t heard a peep about the lens in a while.

I’m really hoping to hear some more on this, or at least a better idea of the time frame involved.

I recently bought the 70-200 2.8/L II and it’s just freaking amazing. Was hoping that the new 24-70 would comparable in quality. At this rate, I may just have to buy the current 24-70 and sell it once the new one is out, wonder what kind of price hit the current 24-70 will take…..

Anyone have any good suggestions for a lense in this range in the meantime? Right now I have the 28-135 IS that came with my 50D, which I really don’t care for, not all that sharp, and the IS is so useless I leave it turned off.

Unless you're planning on getting a FF body in the very near future, the EF-S 17-55mm f/2.8 IS is a truly excellent lens for a 1.6x body like the 50D.  The image quality of the 17-55mm is equivalent to L lenses, although the build quality is not quite at that level.  The combination of 17-55mm and the 70-200mm II that you have would give you f/2.8 coverage from 17-200mm.

If you shoot mostly outdoors (or use a flash indoors), you might also consider the EF-S 15-85mm - it's optically excellent and has a broader focal range, with the tradeoff being a variable (and slow) aperture.

[homerfreak]

5D III with 7D AF and a FF 1D V? And a 24-70 2.8 IS? That just sounds wonderful I would be really interested in the 5D III. Looking forward to it

[dyckim]

Currently own 7d 70-200 2.8 is ii usm and 50 1.2. Cannot wait to get 24-70 is, the new 100-400, and an upgrade to ff 5d mark iii.

[dyckim]

I hope they make the 100-400 at f/4 all the way with twist and turn~

[Osiris30]

@Osiris30

Im saving a camera for the end of the year. I want the 5dmkii because i love the video and photos it produces. All the short films i find shot on this are so inspiring. However if the 5dmkiii was on the horizon with the possibility of reduced moire and aliasing, then i would hold out for it. But if its far too expensive then i wouldnt be able to afford many lenses, so my choice would be the 5d mk ii but i would be worried about the moire and aliasing which is why people keep telling me to get the GH2. But i just love the look from the canons.

I get it, but I think if the MK III is a *big* step up the MK II will likely stay in production.  Maybe even get an 'n' designation with a few slight tweaks.  The reality is; camera tech is pretty much good enough as it is today for 95% of the shooting population and we're getting into a land of *very* specialized diminishing returns.

[unfocused]

I hope they make the 100-400 at f/4 all the way with twist and turn~

I'd like everything except the $6,000 price tag that would come with it.

[Osiris30]

Obviously the market is speaking and there apparently just isn't *enough* of a demand for such a thing.  If there was Canon would listen to it.  That said, don't assume Canon won't add that functionality in other ways with their next FF sensor.

Rather than a Lord of Darkness cam, how about 'One Cam to Rule Them All'

Still no Lord of Darkness camera to compete with the D3s at ISO51,200 and beyond?!? The original D3 was introduced in 2007!

It almost sounds like that is what Canon wants the 1DMk5 to be. As for the level of market demand, I would argue that Canon tried to make us think that the 1DMk4 was their LOD camera by putting in ISO102K. Also, if Canon is moving their 5DMk3 body upmarket, there is no reason why they couldn't use the same body with a different sensor, one optimized for high ISO image quality and dramatically increased dynamic range. Anything over my 5D's 12.8MP would be fine.

I still think you'll see a big MP FF sensor at the top end with pixel binning on chip.  This will give you both your super high-res @ base ISO and your insane low light camera... all without need to design/produce two bodies, sensors, etc.  Reality is; if you *need* ISO 102,000, you *do not* need 40mp to do it.  You aren't going to do billboard shoots @ ISO 102,400.  If you are 'smart' you build a sensor that can do both.

[kubelik]

I hope they make the 100-400 at f/4 all the way with twist and turn~

I'd like everything except the $6,000 price tag that would come with it.

maybe a 150-450 f/4-5.6 ... that would clash a lot less with the new 70-300 L, still be fairly portable, and improve on the optics of the current 100-400, without killing your budget.  I'm guessing Canon could release one of these with the latest IS version and charge somewhere in the 2000+ range for it

[Grendel]

Hm, a new 24-70 would make sense as a kit lens for the 5DIII. Looking forward to both !

[dyckim]

But a kit lens for 5d mark iii along with 24-70 is would probably cost around 4500 $. I don't think its likely they will put a 24-70 is as a kit lens. They can definately sell it more separately seeming that this lens will have a high demand.