We have to wait and see how Sony will spec and price the A99.
If Sony is smart, they will price it at $2200-2400 and will also make it the best video-DSLR (well, SLT) on the market.
It appears that videographers are mostly underwhelmed by the 5DIII video enhancements.
If Sony play their cards well, the A99 might become the DSLR of choice for videographers.
This would be a very welcome development for those (like me) waiting for the 5DIII price to drop