Rumors > EOS Bodies
Canon smarter than we think
briansquibb:
--- Quote from: x-vision on March 29, 2012, 12:18:48 PM ---Instead, Canon raised the 5DIII price by 30%, effectively repositioning the 5DIII as a camera strictly for pros.
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Interesting thought that only pros would buy a 5DIII - I know 3 people with 5DIII and none of those are pros - so what is that presumption based on?
Are you assuming that only pros have sufficient money to purchase the not top of the range camera?
In view of the fact that there are a lot of better paid professions I think that is highly unlikely - 1 of my friends with a 5DIII is a pensioner!!
Marsu42:
--- Quote from: unfocused on March 29, 2012, 11:07:06 AM ---In short, what I am saying is that it seems as though Canon really did study their market closely and may have produced a camera that is intended to sell, rather than a camera that is intended to be popular on forum and testing sites.
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Of course the 5d3 will sell because people who got a 5d2 and expensive lenses but miss a better af cannot anywhere else (neither the "real pro" 1dx nor the aps-c 7d). And there are enough well-off amateurs that don't care about a couple of thousand bucks, so Canon could also sell a 5d3d (deluxe) with gold plated plastic and it would sell, too.
But is it enough to make people invest even more in the platform and Canon gear for the long term? Marketing might be about short term sales, but company strategy is for medium and long term shareholder value and roi, too. Canon might become the Kodak of the 21st century - legacy products that work just fine, but a lack of future outlook and technology edge.
briansquibb:
--- Quote from: Marsu42 on March 29, 2012, 12:31:59 PM ---Of course the 5d3 will sell because people who got a 5d2 and expensive lenses but miss a better af cannot anywhere else (neither the "real pro" 1dx nor the aps-c 7d).
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Are you saying that the af of the 5DIII is better than that of the 1DX?
I had a moring using the 5DIII and it didn't seem any better or faster than my 1D4
TrumpetPower!:
It wasn't just wedding and event photographers Canon was paying attention to. At 6 FPS with the flagship AF system, the 5DIII is good enough for pro sports.
As good as the 1DX? No, of course not -- but it's better than lots of pro / top-of-the-line cameras (especially film) that have been used to shoot the Super Bowl and the World Series in the past. For that matter, save for the framerate (which falls into the "good enough" category), it's a better sports camera than any other camera Canon has made. And if the AF is as good as it looks to be, that alone may well make up for the slightly slower framerate over the pre-1DX cameras.
I'll bet lots of newsrooms will be picking the 5DIII over the 1DX for their reporters, especially in these economic times. Certainly, those that only buy new cameras when the old ones die will be going for the 5DIII. And the readers won't ever know the difference.
Cheers,
b&
mistabernie:
--- Quote from: x-vision on March 29, 2012, 12:18:48 PM ---Hmm. While Canon did listen to users and did incorporate user feedback into the 5DIII, their strategy is not brilliant.
In fact, just the opposite.
Raising prices in the face of ever increasing completion is ... well, just dumb.
With mirrorless cameras increasing their share in the lower end of the market, the smart strategy for Canon (and Nikon) would be to move as many users as possible upmarket, where FF has a unique size advantage.
The 5DIII should have been announced at $2600 - a symbolic lowering of the price (compared to the 5DII), designed to make a switch to FF more attractive.
Instead, Canon raised the 5DIII price by 30%, effectively repositioning the 5DIII as a camera strictly for pros.
The problem is, pros have never been the core market of the 5D series.
In case there are doubts about Canon’s "brilliant" pricing strategy, just consider that the 5DII could not be found in stock for more than a year after it went on sale. In contrast, just a week after the 5DIII’s general availability, it is now in stock in many retailers:
http://instock.1001noisycameras.com/canon-5d-mark-iii-pre-orders/
It is very safe to say that just a week after general availability, supply is already outstripping demand for this camera.
Good luck to Canon as even more 5DIII’s are on their way to the stores.
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The 30% price boost is an inaccurate comparison. This has been discussed previously (not quite sure if it was here or not) -- this price doesn't incorporate inflation over the last few years, nor does it incorporate the fluctuation of exchange rates. The $3500 price point is pretty much in line with where the 5D2 was in 2008.
The aim of the 5D3 is the professional photographer; Canon has a 4k Cinema camera coming out imminently for film making and dedicated videographers, even though the 5D3 still produces quite high quality video. For hobbyists and enthusiasts, the rumor mill is already kicking around rumors of an 'entry level' full frame camera that could be announced as soon as Photokina which will be what Canon uses to draw people from mirrorless cameras up to full frame.
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