Sure id like to spend $500 or more less than i did for the 5dm3, who wouldn't. Thing is this camera is the do all camera and doing it at a pro level. The shortcomings don't exist. I could have paid $500 more just to have that focus system of the flagship 1Dx but i got way way more. My brides will love me.

Isn't that what its about?
Those complaining about price want the camera like an itch they can't scratch but if they needed the features they would find a way and sacrifice to get it. The cost too much argument is invalid with what this camera is capable of. The 5dII was not an upgrade path for me since while excellent in many ways it basically just had a diff sensor and screen and not much more. This camera however does not leave you wanting.
I do believe Canon may have done the Apple thing and piled up supplies before launch so they could have a profit unleashing when people are hot for the product, if that is the case they made a good move because a couple years ago it was hard to get a lot of things from canon without a wait, if they are smart they will have a larger pile than the vacuum of interested buyers can purchase until sales taper and are more measurable.
As far as marketing. This product reveals that they did take the input and apply it, thank you Canon, keep it up! As far as i am concerned this is the D700 alternative not the 5dm2. The D800 is totally diff so i dont believe it should be compared. Kudos to Nikon though, they blew Canon us on Isos and no one saw it coming 5 or so years ago with the d3 now they take canon on the sensors. Nikon had canon with flash and metering but maybe Canon will take that from them now with wireless transmitting flashes and new advanced metering. I wonder what the next leap will be that forces the other to rethink...