Interesting article, but I think the devices mentioned above are all considered "professional" from that articles perspective.
I think Sony, is trying to be more competitive in the consumer sweet spot for tech, which exist somewhere <$1000. To become profitable they are going to have to sell millions of gadgets, not thousands of pro units. They also need to do a better job of marketing their software. ACID Pro, SoundForge, and VegasPro are all awesome, yet under-appreciated programs.