As a professional photographer, many of my travels take me overseas to remote and often desolate 3rd world countries. Places where GPS data in the metadata would be very, VERY nice.
Since I started shooting with my first Canon DSLR, the 10D, I thought with each revision, THIS TIME, canon will put the GPS receiver IN the camera, rather than a hot she mount that is big, expensive, cumbersome and not realistic to keep on the camera device. So here we are, a dozen cameras later, at the 5D3, and the best we have is a $270 GPS receiver?
My thoughts... GPS Receivers are wicked small, incredibly efficient, and present in just about every single handheld device we carry. From a financial and business perspective, I cant imagine that Canon actually sells too many of these external GPS units. Who wants to pay for this cumbersome thing? Instead, Canon should put this modern GPS technology directly into the camera body itself. Marketing a new DSLR with "GPS Receiver built in!!!" would be far more attractive to buyers, and end up selling far more camera bodies, and ultimately make more money that trying to sell an external unit. Even if they were to mark the cost of each body up by $5 (the cost of a VERY good GPS unit, the kind we find in iPhone4) They would make more money than trying to sell this GP-E2!
I am a little frustrated that we are this far with technology with no Built in GPS. Id like your opinions!