The lower ends of ISO for the 5D3 are not necessarily spectacular improvements over low ISO from previous Canon cameras or versus the Nikon D800 (but very comparable). This is simply because low ISO performance has gotten as good as it can get already.
But the amazing thing about the 5D3 that doesn't show up in DxO-Mark style testing is how flat its image quality curve really is. Although it may reach SNR 85% at a somewhat lower value, its high image quality stays essentially the same for a range of several thousand ISO values.
Just to prove this, I am attaching an unedited ISO 3,200 100% crop from my 5D3. There has never been this little difference between ISO 3,200 and ISO 100 in any other camera. Period. Not even the D4.
As I have mentioned before, the 5D3 seems objectively better by three stops compared to the 7D, two stops better compared to the 5D2. At low ISO there is no point arguing, but the difference is obvious anywhere above ISO 800.
Canon has a winner on their hands. In my mind, the values of the 7D, 5D2, and all previous cameras have just dropped by about 90%. If you are trying to decide between a 7D, 5D2, or the 5D3, there is absolutely no comparison. Three stops means eight times better (and to me, worth eight times as much) as the 7D. Two stops means four times better (and to me, literally worth four times as much) as the 5D2.
And the improved autofocus and all that is the incredibly delicious icing on the cake. For those who don't rely heavily on autofocus systems, there is still reason enough to buy the 5D3. And for those whose jobs depend on taking rapid-fire sequences of randomly moving targets in perfect focus, the improved autofocus added to the image quality makes the 5D3 the perfect camera. That was something the 7D could do to some extent, and which the 5D2 could not do at all.