A full frame HD option and real 4K output, sounds good to me. I never got the promised 4K and have then only HD as output (C300) which is just odd. Reminded me on the Bayern pattern discussion years ago, what resolution is really available. Anyway, the price point and the specifications seems to target the RED Scarlet a lot.
What bugs is the 8 bit stuff, that seems so yesterday and not really sufficient if they really want to target us (the VFX artists) with that camera. However, we all have seen what Shane Hurlbut was able to pull off even from the tiny 5Dm2 (tiny compared to the productions he does), and with the cinematic curve applied now to the material (I hope Technicolor was involved into that), then the hopes might go up even more.
However, the torrent of new cameras makes me wonder what will happen next, certainly NAB will unveil a lot of new stuff. Then the prices will drop with so much competition. I do not feel very safe these days to invest money in the next few month, but I have to. I'm curious what this year will offer, a lot I guess.