CANON U.S.A. INTRODUCES EOS-1D C DIGITAL SLR CAMERA FEATURING 4K HIGH-RESOLUTION VIDEO CAPTURE

[Axilrod]

If you go to Canon's USA website, you will not find the 1D_C, C300 or C500 in the consumer digital camera products where the 1DX. 5D3, etc are all found.

You will find the 1D_C, C300 and C500 under the professional video products part of their website.

It would seem that if you can only afford $8k for a video camera and anything more than that would break your budget/bank then you are not part of Canon's target market for these cameras. If I was a professional videographer, and the 1D_C was perfect for me then I'd be working out the numbers to make it work - I wouldn't be bitching about not having enough cash.

Will Canon bring out a professional product under $10k? Maybe a C100? Who knows and only time will tell.

Actually the 1DX, 5D3, all the way down to the 60D and powershots are all under "professional imaging products" as well, so that doesn't really matter.

And it's not that I don't have enough cash and I never complain about price, but I just don't think this camera is worth $15k.  And I know there were lots of people that are looking for a large-sensor video camera from Canon that's under $10k, it's a huge segment.  Other companies are making cameras in this price range, so why is it so unreasonable to expect something from Canon?  I guess this isn't the camera, but I had been hoping that it was since November, so I'm a little disappointed, that's all. 

[HurtinMinorKey]

$15K, wow. Canon, your not helping the stereotype of Japanese execs.  The play here should have been obvious,  add 1000$ to the 1dx, and call it the 1C.  Nobody is buying your camcorders anyway.

I was really hopeful yesterday,  now you are going to make me log into my Fidelity account and sell my CAJ.

CES makes a good point, nobody who wants 4k is going to want to edit in in 4:2:2. 

[flanniganj]

I feel like i've read this thread before. I think if I copied this, did a find/replace of 1D C for 5D Mk III and $15,000 for $3,500, it would be pretty darn close!

Not a criticism, but it is either that Canon has repeated the same silly mistake, or people in these threads are seldom satisfied. Truth be told it's probably a mix of both.

Remembering back to marketing courses in college, if you price something and someone agrees to it immediately, then it's too low. However — and this is a big however — if you become known as the overpriced brand, that's something that hangs around your neck for a long time and it's way worse for the bottom line than marginal profit loss.

[Rishaar]

“The Canon EOS-1D C digital SLR camera was designed in response to the needs of filmmakers, television producers, and other high-level motion-imaging professionals,” stated Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. “Not only does it combine 4K and Full HD video capture with a convenient design, its use of dual CF cards also offers an efficient workflow compatible with today’s post-production requirements.”

If you're not in that group of people above then why are you complaining about the price?

Clearly Canon understands who its target audience is and clearly some people would like to think they're part of a group that quite clearly they're not.

I understand your logic, but in this case why a DSLR? This isn't what "high-level motion-imaging professionals" need.
Thisisnot a specialized video camera, super basic features like SDI or XLR are missing, i mean even the display is 3:2, not even 16:9 !!
This is just an unlocked 1DX

[ces416]

Read the brief on the C500 - 10bit (4:2:2) 4K or 12bit (4:4:4) 2K - both at 60fps etc.
[/quote]

Wow i can't believe i missed that!  Now that is what I am talking about!

This is a camera I can look forward to.

[Axilrod]

I feel like i've read this thread before. I think if I copied this, did a find/replace of 1D C for 5D Mk III and $15,000 for $3,500, it would be pretty darn close!

Not a criticism, but it is either that Canon has repeated the same silly mistake, or people in these threads are seldom satisfied. Truth be told it's probably a mix of both.

Remembering back to marketing courses in college, if you price something and someone agrees to it immediately, then it's too low. However — and this is a big however — if you become known as the overpriced brand, that's something that hangs around your neck for a long time and it's way worse for the bottom line than marginal profit loss.

Yeah but there were plenty of people that thought the 5DIII was worth $3500, myself included, I would have paid even more for it.  But this thing is NOT worth $15,000 in my opinion, that's the difference.  It has nothing to do with not being able to afford it, there is just no way I could pay $15k for a DSLR body and not feel like I got ripped off.

[Mt Spokane Photography]

So long canon I'm selling my 5d mark II and moving on to the Sony Nex fs700 for around 8,000.00 and many are doing the same! Canon is putting out what they want and not what people are demanding. They are not even trying to address the competition. This lets me know that they are all about a dollar and so am I! So, I'm spending my money elsewhere. Sorry Team Canon but we have other options now. Keep your DSLR for 15,000 body. More than the Scarlet, you can't be serious.

The Sony FS700 is going to cost a lot more than $8000.  $10,000 for the body with 4K Ready as soon as a firmware upgrade is released.
 
So... Then you can start taking 4K Video - Right?
 
Wrong, the Camera cannot record 4K Video without a recorder that will record Sony's proprietary 4K codec.  So you must spend a few thousand more on the new Sony video recorder to be able to store 4K Video. 
 
And, the recorder will probably use a $2,000 version of the Sony Memory stick, so add a few of those, and kiss $20K goodbye.
 
Lets hope you won't have to spend another $2k for special Sony software to edit it.

[Axilrod]

This is most likely a "photo people" product.  My guess is the canon video team (not cinema eos team)  has worked a long time to achieve, 4k in a camera.  and now they have.  It's novelty.

Ok first off, it's a Cinema EOS camera, "designed in response to the needs of filmmakers, television producers, and other high-level motion-imaging professionals,”  It's not a "photo people" product at all. 
 

[psolberg]

4K video is captured by an approximately APS-H-sized portion of the full image sensor, while Full HD video can be captured in the user’s choice of two different imaging formats:

15 thousand and it can't even record full frame? Duh!!

EOSHD is slamming it.

The price too is going to be very upsetting to indie filmmakers used to the DSLR revolution, without any alternative DSLR from Canon that even does decent 1080p. I personally feel very bitter that a fledgling 5D Mark II DSLR video revolution was snuffed out with a sub-par video mode on the 5D Mark III in order to make way for a camera I can’t even afford to buy. We don’t want a 4K Hollywood camera we just want decent 1080p at a reasonable price on a full frame stills camera! Or even a C100 to compete with the Sony FS100 sub $6000.
 
There’s a very select niche who will be able to afford to buy and use this 4K beast of a DSLR.
 
For the rest of us there’s the Sony FS100, Nikon D800 and Panasonic GH2 but not really a compelling option from Canon any more.

I have to agree. The 5D3 is clearly crippled to help sel this thing. The video is so smudged...

[dswatson83]

Canon does not have a great history of resolving resolution on video modes. 1080P on the 5D mark III even using the better compression still yielded only 800 lines I read. Somehow I just don't trust Canon at 4k on a 1D-c. Why do I believe that 4k on the 1D-c may look similar to what 1080p SHOULD look like and does look like on most other non DSLR video cameras.

[ces416]

This is most likely a "photo people" product.  My guess is the canon video team (not cinema eos team)  has worked a long time to achieve, 4k in a camera.  and now they have.  It's novelty.

Ok first off, it's a Cinema EOS camera, "designed in response to the needs of filmmakers, television producers, and other high-level motion-imaging professionals,”  It's not a "photo people" product at all.

Look bro.  From whatever angle you look at this thing It's is an instrument of Photography. IT IS A Digital SLR THAT SHOOTS IN 4K. Digital Cinema Cameras across the board don't have shutters in them that flip.  even old motion picture film cameras had a rotating shutter wheel.  If it looks like a photo camera.  Snaps like a photo camera.  IT'S A PHOTO CAMERA! (that happens to shoot in 4k).  and I promise you at 15,000 film makers and television producers AREN'T GOING TO SHOOT WITH SOMETHING THAT IS A PHOTO CAMERA

[HurtinMinorKey]

I've been the biggest apologist for Canon, but seriously, someone should get fired for this. You hear me Canon?

誰かがこのミスのために解雇されるべきである。

[neuroanatomist]

Given that the cameras (1DC and 1DX) are so similar, you've got to ask "where does the price difference come from?" Is it just different firmware? Or is there also different hardware? What if the difference comes from much more stringent QA that means it requires more human involvement in the process, thus increasing manufacturing cost?

None of the above.  A deja vu discussion, but selling price has very little or nothing to do with manufacturing costs.  Why is a 1DsIII triple the cost of a 5DII?  A combination of two main factors - charging what the market will bear, and expected sales volume. 

In the case of the 1D C vs. the 1D X, it's evident that Canon expects to sell far fewer of the 1D C than the 1D X, and priced it accordingly.  Best recent example - the Nikon D800 vs. D800E, essentially the same camera (in fact, the D800E is missing something the D800 has!), so why is the -E variant $300 more?  Nikon expects to sell fewer of them...

[HurtinMinorKey]

Neuro, I agree with the theory. But I think the analysts are sh*tting the bed on this one. I think their estimated hypothetical sales of "X" at this price, are off by about "X".

[drs]

A full frame HD option and real 4K output, sounds good to me. I never got the promised 4K and have then only HD as output (C300) which is just odd. Reminded me on the Bayern pattern discussion years ago, what resolution is really available.  Anyway, the price point and the specifications seems to target the RED Scarlet a lot.

What bugs is the 8 bit stuff, that seems so yesterday and not really sufficient if they really want to target us (the VFX artists) with that camera. However, we all have seen what Shane Hurlbut was able to pull off even from the tiny 5Dm2 (tiny compared to the productions he does), and with the cinematic curve applied now to the material (I hope Technicolor was involved into that), then the hopes might go up even more.

However, the torrent of new cameras makes me wonder what will happen next, certainly NAB will unveil a lot of new stuff. Then the prices will drop with so much competition. I do not feel very safe these days to invest money in the next few month, but I have to. I'm curious what this year will offer, a lot I guess.