I think u guy seem miss a point here. Remembered read an interview at DPreview quite few months ago, the guy is war photographer and what he said was now the news agency are more demanding to have video upload spot on to the website.
I quite believe Canon develop this Eos 1 c to serve a need to those photo journalist that need a good rugged still camera which also take high quality video at the same time and with this price point , 15k, it's a lot cheaper than to deploy two team of journalist to the field (one for still and one for video).
Surely, 15k$ might bother Joe Public like me but I don't think Reuter or AP will ever bother, if they got a 4k video hand on just right after Gaddafi got stabbed to dead.
What in the world do they need 4k for that? On the spot 4k uploads from the field??
Canon even left out zebras and focus peaking because they said they were not aiming at even single cam production film nevermind that. (and they also admitted that they sure as heck NEED, MUST add those zebras, peaks and crops to the 5D3!)