As I had feared, it looks like some retailers are moving their "regular" prices up to the listed prices on the Canon poster, then giving the "instant rebate". Unfortunately, as noted above with BH, this "sale" price is actually higher than the pre-sale price. Nice.
I did just check Amazon, and at least the 60D is still listed at the price it has been for the past week or so (~$888). It looks like these rebates only really save anyone money when the retailer is selling the product at the Canon-recommended / MSRP price to begin with. Fortunately, again, at least Amazon hasn't yet raised their prices to match the "before" prices listed on the Canon rebate poster. Ugh.