Let's face it...we're all mad because we thought we could get an awesome camera and/or lens(es) at a discount. Fact is, you have to pay to get this kind of equipment. I agree it's lame to offer a "rebate" then mandate a certain price (per the BH's excuse). Does anyone who has posted to this forum know how the pricing works? I don't pretend to know. There must be some agreement between the vendors and canon that, to honor the rebates, they have to sell at the MSRP. I know from buying things on amazon that the price is often not listed until it's in the cart because amazon is selling at a price that is below MSRP. I don't know the details, but it seems that we've been seeing prices with discounts built in all along.
I'm going to buy a 7D. I wanted to knock the price down to $1300, but $1499 is still better than $1699 for a top notch camera. The double rebates with the lenses when purchased with 7D will save me some money.
Canon's website has said $1699 for the 7D at least as long as I have been checking. So, $1499 IS a $200 rebate.
Regarding best buy. At least where I live, we don't pay taxes on purchases from amazon and BH. Now, wer're supposed to report those purchases and pay taxes on our honor. Recently, the courts struck down the my state's request to get personal information about purchases from amazon. Anyway, WHY pay potentially over $100 in taxes for a camera or lens when you can get it as quickly as overnight from an online retailer? I go to best buy and whip out my amazon app on my iphone and scan in the bar code of the item I'm looking at. I instantly get amazon's price. Sometimes it's the same, but with shipping, best buy never wins. The only reason to buy best buy is the geek squad.