Nikon, going really fast.
"Nikon, going real fast"?
The DxO just tests the sensor. Sony makes the D800 sensor, not Nikon. Shouldn't all this fanboi love be giving Sony the credit? All Nikon did was stick it in a camera "system", that by all other accounts is far inferior.
So... Way to go Sony! Too bad Nikon f#@%ed it up by putting it in that body, but very nice job on the sensor.
I'm talking about Nikon working hard to trump their competitors by making smart moves, and Canon doing other things because they're too complacent and comfortable. If Canon decides to make their own sensors and loses market share because of it, that's known as a marketing mistake. Simple.
Case in point: Nikon D3200. Higher resolution than any Canon ever made and it's their CHEAPEST model in the new line. The image quality is apparently darn good. Yes, I now it's DX, but it's still remarkable - and a brilliant move.
If Canon wants to avoid a disastrous loss in market share they need to DO something, not sit on their behinds.
I've worked with R&D and I know exactly how this works, how companies do well and then relax. And lose.