I mentioned this as a possibility a while back. With the DxO scores, price and megapixels (yes I am not impressed with those either) giving this round to Nikon, all Canon has left as a common market perception is video, and Blackmagic, Sony and Panasonic fully intend to take that away from them too. So I think they need this camera, on the fast track, and with the indie-friendly low price that accidentally made their 5d2 disruptive. They are now the ones being disrupted; the rental houses have paid for their C300s and soon C500s, it is time to sell to those who will buy to own. I am happy if it doesn't do 4K but simply does what one would expect a 5d3 to do but got crippled away.
I for one hope beyond hope they shut me up. Please shut me up. Ferchrissakes shut me up.