Personally, I don't see the issue effecting my photos nor do I expect it will, so what do I care if it exists. I can see that some people will be worried it might effect the resale value of their camera if they have one with the designated serial number. I haven't even checked to see if I do, yet, though I did verify the effect is there with my body so I'm sure I do, but when testing I realized the effect wouldn't be noticeable in any photos so I just shrug my shoulders and shake my head at anyone who is upset about it. Frankly, I'm glad there isn't a problem with it that would effect my photos. The one problem I did have has already been addressed with the firmware update (was having the time sync issues with my files). As for this non-issue effecting my cameras' resale value, we'll I fully intend on wearing this camera out, so resale value will be effected far more by the fact that by the time I'm done with it, it will probably just be a paper weight anyway. I WILL BE LOVING THIS CAMERA TO DEATH!