its their products that undoubtedly gain the revenue you can't make claims that their pricing is perfect really ever but the most suitable time would be when they have gone seriously wrong each way and since apple don't really change their prices.....
I suppose it's a matter of perspective. The goal of a company is to deliver value to their shareholders - really, it's the one and only goal of any publically traded company. Their pricing is perfectly aligned with that goal - sales are strong, profit is high. If prices were really too high (i.e. higher than the market would bear), sales would fall, profits would fall, heads would roll, and things would change. They haven't, at least, recently. Steve Jobs dies, it changed nothing, double production, stock price and market cap hit a new record high.
From a consumer perspective, of course, everything is priced too high. We want all the best products, and we want them for free. Anything more than free is too expensive.
