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Canon did everything it could in 5D3

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Radiating:

--- Quote from: poias on April 30, 2012, 02:38:10 PM ---I sincerely believe that Canon did everything it could to 5D3. Its AF is dramatically improved, its body is improved, and its shooting is improved. There is no question that if Canon had improved sensor, they would have made it part of 5D3. So, if/when Canon has a modern sensor, it will make it part of 5D4 or 5D5.

Canon just does not have a modern sensor or technology for the price point, thus 5D3 had to be content with 5D2 sensor.

That above was our conclusion and the factor in not completely switching to Nikon. We will hang on to our Canon gears (lenses and flashes mostly) for a year or two.

--- End quote ---

After talking to a lot of Canon insiders I have to disagree with your statement.

The 5D Mark III was in development and ready for a long time. They delayed the release for a long time to make sure 5D Mark II stocks were really low so they didn't have to lower the price. They also didn't put their best pixels in the camera. The G1X is about a quarter stop better in ISO and has an even better AA filter. The camera also received virtually unchanged video which is pretty much the same as the 5D2 so they could start selling their 16k video cameras and 1Dc at a huge mark up. The camera was easily capable of twice the video throughput and even more with simple upgrades.

Canon built the camera for profit. Nikon built their camera to capture market share.

In the end Canon ended up with a camera that has better iso and similar or equal resolution (lens limited in most cases, according to both Canon's tech guys and many tests), and Nikon ended up with a camera that has better DR and can sometimes acheive 27% more resolution with the best primes between f/4.0-f/8.0.

If Canon built a camera to truely acheive epic performance and value it would have a third of a stop better ISO and much better video.

GL:

--- Quote from: stevenrrmanir on May 02, 2012, 01:59:22 AM ---I do not think so. I am sick and tired of seeing incremental upgrades... they like to milk as much as possible!

--- End quote ---

Easy - just skip generations if you want bigger jumps. FWIW I think the 5D3 is anything but incremental - the sensor maybe, but the rest of te camera is like a 1-series at half the price. Nothing incremental about that.

GND:
Supposed dDLR megapixel roadmap:
 36MP: Sonikon, 02.2012 <CR3>
 40Mp: Canon, 09.2012 (EOS-5Dx) <CR2>
 50Mp: Canon, 2014 (EOS-3D)
 60Mp: Sonikon, 2014
 60Mp: Canon, 2016 (Olympic year)
100Mp: Sonikon, 2019 (D-1000, solar powered)
120Mp: Canon, 2020 (cost GBP2020, green body), iPhone 14 released 22Mp with panoramic function
End of dSLR as we know it.

So, the sensor story has roughly 8 more years life. Meanwhile, people realize nearly everything has been photographed so they switch to iPhone.

Woody:
Just a note about the 7D sensor.

When the 7D was first announced in 2009, its main competition was the D300. If we compare the sensors in both cameras, the 7D simply blew the D300 away. DPReview described the sensor as 'class leading' and this is supported by DXOMark test results (ignore their silly overall scores).

Fast-forward to 2012: we now have the 5D3 vs D800 sensors. I expected 5D3 to make huge strides in terms of low ISO dynamic range, but Canon made no improvement whatsoever. I don't think many people are too bothered by its lower pixel count vs D800, but the lack of progress in the dynamic range department is rather disappointing, to say the least. Now, if the DPReview early preview test shots for Olympus E-M5 are any indication, it looks like Olympus has achieved the kind of progress one expects from modern sensors these days. I guess this is why many people feel let down by current Canon sensors.

Having said all that, when I needed a FF camera recently, I looked for a few things: optical viewfinder quality, excellent high ISO performance, reliable AF in low light. So, in my book, the 5D3 delivered.

Addendum:
Just some evidence of Canon's successful sales and marketing departments in China, the world's largest market for high-end cameras. From http://news.xinhuanet.com/english/china/2012-04/22/c_131543148.htm

"Although professional cameras are more expensive in China than in other countries, China has a faster growth rate compared with developed economies such as the United States and Japan.

China has already become the largest market for selling our latest high-end camera 5D Mark III, which started to sell last month and has almost sold out now...

High-end digital single lens reflex cameras account for about 50 percent of the total sales of all Canon cameras in China, which is much bigger than other countries..."

Canon clearly knows what they're doing.

AvTvM:
Canon is the master of intensely annoying "market differentiation" - meaning crippling of camera features for pure marketing speculations, which most of the time turn out to be dead wrong and are costing them market share.

In addition Canon has a very real and serious problem in their CMOS sensor development as far as dark noise is concerned. Their apparent incompetence in this area significantly degrades DR performance of all their cameras compared to recent Nikon/Sony sensor technology, who have been achieving breakthrough after breakthrough since the D3 and D3s.

5D3 is exactly what the 5D2 should have been from the start. Not less, but certainly not more. 5D3 pricing is way to high, even though initial demand is reasonably strong, driven by many upgrade-happy users pissed off with the 5D2's totally inadequate AF-system and helped by Nikon's inability to properly supply the market with product.

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