Rumors > EOS Bodies
Canon did everything it could in 5D3
Neeneko:
--- Quote from: poias on April 30, 2012, 04:43:53 PM ---
So you don't believe that Canon is severely lagging behind (or incompetent, to use your terminology) in sensor technology? Even "excellent" 7D's IQ is horrible. Basically, Canon is lacking in sensor, be it incompetence or indifference.
--- End quote ---
While I often criticize the 5D3 and some of Canon's moves, I do not believe they are 'behind' in sensor technology. They are not putting out wiz bang, innovative, or experimental stuff (which Sony is looking at) they are putting their R&D where it gives the best gains for their particular market focus. This might be 'indifference', but indifference from a perspective of it just not mattering to them or their primary markets.
--- Quote ---But I agree that Nikon cannot keep up with the demand, so it could be due to a horrible supply chain (incompetence) and/or unexpected demand (circumstantial). We are living proof of that -- 3 D4 shipped, but 5 D800/D800e no clue at all.
--- End quote ---
For small embedded companies this is always a delicate balancing act and has to take multiple years into account. Setting up additional manufacturing is costly and risky, it takes years or even decades for it to pay off, so they have to weigh the supply/demand problem of today against using that capability tomorrow. They probably ran the numbers and found that it was less risky to have supply issues then to overbuild.
tomscott:
--- Quote ---No I don't. Sure, the megapixel is less than the D800 - but it's where it needs to be for the market in question.
--- End quote ---
It might be where it needed to be, but cramming 18mp on the digic 4 was a bad idea, in fact it crippled a great camera same with the 550D, 600D and 60D because they just recycled technology. The IQ is worse than the older cameras such as the 40D. They did the same with the 50D and that turned out to have worse IQ than the 40D a third more pixels on the same sensor technology will lead to nothing but poor IQ. All for the MP race.
They arent struggling in the sensor category just not innovating as much as they could, im not really sure what they have been doing for the past 4 years, but sitting on the fence and seeing what the competition do is the wrong thing to do. Innovation is the way forward, otherwise you get left behind! I don't know whats happened, have they got a new CEO? The strategy has definitely changed.
For me the 5D MKIII is like the perfect camera so im not in the complaining crowd. But I wont buy until things simmer down and they sort the niggles out. Hopefully they are all just firmware problems.
In terms of whether they did everything they could. Nope. The camera is an homologation of used parts, put together to create not only a great camera but also to do it cheaply. The profit on these cameras will be really good I assume, the cost of R&D on this camera is minimal, slightly updated sensor to keep the frame rate up and slight improvement to noise and DR, AF system moved from 1DX, body does have some ergonomic changes which is nice and a little more weather sealing. They just raided the parts bin instead of truly innovating this product which is fine by me, but for a £1000 premium... kind of annoying but what do you do?
RunAndGun:
--- Quote from: tomscott on May 01, 2012, 11:51:00 AM ---
In terms of whether they did everything they could. Nope. The camera is an homologation of used parts, put together to create not only a great camera but also to do it cheaply. The profit on these cameras will be really good I assume, the cost of R&D on this camera is minimal, slightly updated sensor to keep the frame rate up and slight improvement to noise and DR, AF system moved from 1DX, body does have some ergonomic changes which is nice and a little more weather sealing. They just raided the parts bin instead of truly innovating this product which is fine by me, but for a £1000 premium... kind of annoying but what do you do?
--- End quote ---
I'm not sure I would consider a COMPLETELY new AF system that's only on TWO cameras "used parts", especially when it beat the camera it was "taken" from to market. How many people would have loved to have had the "used" AF system out of the 1DsMKIII in the 5DMKII? Hell, I know I would have. Almost EVERY manufacturer shares parts across products. Go look at almost any brand of vehicle in different models and you'll see things like steering wheels, control knobs, door handles and engines being used across multiple platforms.
Orion:
--- Quote from: RunAndGun on May 01, 2012, 12:11:29 PM ---
--- Quote from: tomscott on May 01, 2012, 11:51:00 AM ---
In terms of whether they did everything they could. Nope. The camera is an homologation of used parts, put together to create not only a great camera but also to do it cheaply. The profit on these cameras will be really good I assume, the cost of R&D on this camera is minimal, slightly updated sensor to keep the frame rate up and slight improvement to noise and DR, AF system moved from 1DX, body does have some ergonomic changes which is nice and a little more weather sealing. They just raided the parts bin instead of truly innovating this product which is fine by me, but for a £1000 premium... kind of annoying but what do you do?
--- End quote ---
I'm not sure I would consider a COMPLETELY new AF system that's only on TWO cameras "used parts", especially when it beat the camera it was "taken" from to market. How many people would have loved to have had the "used" AF system out of the 1DsMKIII in the 5DMKII? Hell, I know I would have. Almost EVERY manufacturer shares parts across products. Go look at almost any brand of vehicle in different models and you'll see things like steering wheels, control knobs, door handles and engines being used across multiple platforms.
--- End quote ---
I just want to add that, the AF on the 1Dx is revolutionary for Canon, and to expect a better AF than 1Dx on a mkIII is ludicrous for the money. . . . Nikon has been spoling thier customers with adequate to good AF for years, and Canon has taken a BIG jump in ISO, AF, and with an ALL AROUND amazing WOREKHORSE of a camera, which is the 5DmkIII guys and gals! We have to look at things in context of Canon's past, v. NOW, instewad of comparing NOW to Now, you know. We have a baby 1Dx . . .. goo goo gaah gaah!
It will only get better! I just came back from shooting a wedding, btw! The mkIII is anything BUT soft! The only time it is soft is when you fail to properly expose and use your AF. WHich is why knowing this I took several images of the same scene to prove it to myself and to make sure I get the shot I want (almost like bracketing for AF ;) ) The camera is amazing! I kid you not. It was my first wedding . . and my first pro camera SINCE the 30D. It is tack sharp camera/AF.
unfocused:
--- Quote from: BillyBean on April 30, 2012, 04:14:58 PM ---I'm sorry, I don't buy this theory for a nanosecond.
I think the most likely reason that the 5D3 has the specification it has is that it is designed for wedding and event photographers. If you look at this market, the price, image quality and framerate is pretty well perfect, from what I understand... Canon produce(s) cameras for markets, in order to make money.
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Exactly. I started a thread with a similar thought a few weeks back. I absolutely agree that Canon very shrewdly analyzed the market, figured out what event and wedding photographers needed and calculated a price point that would maximize both profits and sales to this market. And, frankly, wedding and event photography is about the only remaining large professional market in photography.
When Canon was just an upstart going against Nikon 40 years ago, they targeted the sports and wildlife markets and rode that to dominance in the industry. Now, they have focused on the wedding and event market and it's clear that they intend to make Canon the tool of choice for these photographers.
Nikon may have produced a very nice camera, but high test scores don't guarantee a market.
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