Canon is charging "wow" prices for a machine that is only a "nice upgrade."
Have to disagree, but I suppose it depends on one's PoV. Canon's deceptive claims ("2-stop improvement") aside, IQ wasn't broke on the 5DII, and it didn't need fixing. AF was pretty sad, and combining the 5DII's IQ with the 1-series AF system is more than merely 'nice' IMO.
I really hope this doesn't sound rude, but this is exactly what Canon wants, right?
What Canon 'wants' is to make a profit. If you don't feel that the 5DIII is a worthwhile upgrade, then don't buy one. But bear in mind that Canon has to answer to one group and one group only - not consumers, not photographers, not CR forum members - they must answer to shareholders
. They obviously feel that the 5DIII is part of that answer...time (and stock prices, meaning market capitalization) will tell if they're right or wrong.
I know from decades of dealing with focus groups and polling that all the information that is gathered is useful, but it is only people's opinion. People lie. They say they want something, but they really don't. What matters is people's behavior. What are you really spending your money on. Not what you say you will spend your money on.
+1. 'Joe' has a Rebel T1i. Joe says he's disappointed with the price of the 5DIII, look at the D800 it's $500 cheaper, he'd buy a 5DIII if it were priced at $2799 instead of $3499. But will he, really? Probably not. Meaning Canon doesn't - and shouldn't
- care what Joe says.
Keep in mind that Canon has a wealth of data at their fingertips, not only from sales figures but also from warranty registrations. Why do you think they ask all those questions when you go online to register your new purchase? For any given segment, they know who their customer base is, what their average income is, what other products they own, and how frequently they purchase/upgrade.