Here's my crazy theory.
Canon released the 5DIII in its current state because it conducted extensive market research on what it's largest segment of potential buyers wanted in a camera. They the prioritized specifications of the 5DIII targeted at that market, and built it to attract those buyers. I know, it' a crazy idea 
How absurd!!! no large company would ever do this!!!!! (sarcasm!) heheheheheh
I think the proper word for all of this nonsense is hyperbole! "Hyperboles are exaggerations to create emphasis or effect. As a literary device, hyperbole is often used in poetry, and is frequently encountered in casual speech. An example of hyperbole is: "The bag weighed a ton."[3] Hyperbole helps to make the point that the bag was very heavy, although it is not probable that it would actually weigh a ton."
This is very evident here -
If you are going to spend $3500 at least spend it on a worth-while body! Otherwise, stick with $500 cameras capable of raw - you will get the same IQ as the Canon 5D MKIII when it comes to noise, and DR.
It is beyond pathetic how some people can find reasons to justify their purchase! It is a bad purchase at that price! Something like that should have been priced at $2500, and they should have reduced the cost of 5D MKII to about $1800 - but they got greedy! Hiked the price of MKII by about $300 here in Canada!
I am not a stupid customer and will not budge just because they have a new body! Screw them! I am going to wait until the price for the quality is worthwhile. I am happy with my 40D which has better IQ than the 50D and 60D with the lenses I have!
there are many other examples here, even the person who sited this -
http://www.fredmiranda.com/5DIII-D800/ , a three page review that talks about both camera's. Conveniently though, the only page that person seemed to read there was page 2, and the only thing they noticed was the shadow grab. I don't think the test was even a fair one at all - they upsized the mk3 file to match the res of the d800, then did 100% crops? Thats not apples to apples at all. aside from that bit on page 2, there were more images posted from the canon, and the reviewer even spoke of mostly using the canon due to live view focusing issues in the d800. The reviewer also seemed to salivate over the Tilt shift lenses from Canon. The reviews conclusion is this -
"Finally, I leave you with an image of my silhouette, captured without my consent by the illumination of a full moon that guided my path as I said goodbye to my favorite falls. The bottom line, is that these are both amazing tools for photography. There are good points and bad points to both. Nothing is ever perfect and the best advice I can give, is for you to evaluate your needs and make your decision based on what you primarily shoot. There are workarounds to every problem but ultimately a photographer needs to know the camera's strengths and weaknesses in order to get the most out of it."
Now that is a statement that lacks hyperbole! This whole conversation has really just turned to tech spec fanboyism.
I personally love all the car references. And I think they are apt. BMW, Ferrari, Ford. Yeah, the Ferrari may have a top speed of 200 mph, but, do you live near the Audubon? Do you rent time at a race track? When do you ever get to use that beast at anywhere near its potential? I fear that is what shall happen here, people will by the Ferrari camera body and drive it at 30 mph on city streets....
