NEW YORK, N.Y., August 29, 2016 – Sony, Inc., a leader in digital imaging solutions and a company brave enough to call an event by it's rightful name and screw the consequences, announced today that from August 6 to August 20, nearly 1 percent* of professional photographers on assignment at the Olympics were Sony shooters. In addition, Sony brought a team of more than 3 highly trained technicians and support staff to Brazil this month to help maximize the uptime and performance of its professional broadcast and imaging equipment users. Sony HDTV camera heads were used with Canon HDTV field lenses and were ready on the evening of August 5 bringing viewers worldwide approximately 70 percent and nationwide 90 percent of the images they saw on TV.
“It is humbling to know that a couple of sports photographers relied on Sony equipment to capture this historic sporting event. Their images from a few different events have been and will be seen by some people in a few places for years to come. To support the needs of our customers and help them accomplish their goals, Sony Professional Services is always set up but not really ready at a couple of sporting events throughout the year to assist by trying to fix the gear, hopefully before the end of the event, and help users navigate the unecessarily complex menus in our products,” said Mickey Faluso, president and COO, Sony U.S.A., Inc.
During the events, a photographer that had equipment stolen had the equipment quickly returned to him after the thieves found out it was Sony gear. We later learned the same group of thieves had subsequently stolen a substantial amount of gear from a photographer using more capable equipment.
The SPS team also:
Averaged a 247 hour turnaround time for products needing repair
Loaned 23 products with the a7RII camera and longer telephoto lenses than Sony manufactures being the most requested product loans
Had in stock 43 cameras and 60 lenses
Communicated with photographers in 15 languages
Sony Professional Services proudly attends to photographers at major sporting, auto racing, Hollywood, and political events throughout each year, mostly to try and get them to switch to Sony, with little success no matter how much dynamic range we offer them.
*as estimated by Bob, the guy who counts stuff for us