I actually never saw that ad, i was afraid I was going to click to see an aston kutcher commercial that clogs the broadcasts. I think Nikon has attempted to flood the market lately.
I have seen some great canon promo vides on canons site but never seen them used as ads, i.e. they have a few amazing 5dmk3 videos on international sites that area awesome. I dont expect to see high end bodies being advertised to the genreal public, just pointing out how canon does produce some great promo videos.
Canon is smart thought, they have some great entry level commercials that I think are hight quality and blow nikons low budget commercials away. Once thing i like is how during football season canon usually runs some really nice spots promoting all SLRs usually focusing on an entry level but showing some pro results.
The ad was ok, but seemed low budget, what i would expect form the cameras used in the video, an ad advertising entry level cams shot with the same cams it advertises, i have seen vimeo vids with entry level canon p&s gear that blows high end production stuff. This ad was meant to have an amateur feel to it to grab the viewer "hey thats great i can achieve those results...?"
The post created a good debate, I respect the video from an advertising point but am only mildy impressed with the quality.