Nikon owns Canon - in TV commercials

[Wideopen]

"I AM" not impressed

1+

[nda]

The person who said lets make our pro lenses white and put a red ring on the end should be given a CANON KNIGHTHOOD, it instantly says that's a Canon Pro Shooter which translates to the average joe as the pros use Canon so i will buy a Canon! brilliant marketing and would have saved Canon millions on advertising!!!

[Tcapp]

The person who said lets make our pro lenses white and put a red ring on the end should be given a CANON KNIGHTHOOD, it instantly says that's a Canon Pro Shooter which translates to the average joe as the pros use Canon so i will buy a Canon! brilliant marketing and would have saved Canon millions on advertising!!!

You bet. Nikon tired the same thing by putting the red swoosh thing on their cameras. Silly nikon, don't you know your hand covers that when you shoot?

[ruuneos]

I've always really liked Canon ads, but that one just blows Canon away!

[Musouka]

Pepsi usually makes much better ads than Coke Cola 

[1982chris911]

Well no matter how things are currently looking (I don't want to start another IQ quality discussion here !!!) , I am quite happy that Nikon got the D800 and other models in the pipe that hopefully sell a lot of units taking market share again...

The problem is that Nikon (how it looked in 2011) with its decreasing market share really had its back on the wall and I don't want to imagine how bad things would be if we only had Canon and Sony in the market for FF DSLRs... Now Canon at least has healthy competition and that is worth a lot in consumer product markets to keep prices somehow reasonable (on long term) and research capacities strong within all competing companies ...     

[hoghavemercy]

I AM THINKING THIS IS A LAME TV COMMERCIAL

[hoghavemercy]

Abraj: The two towers of Dubai

can Nikon be as good as this?

[smithy]

can Nikon be as good as this?

Dare I say it, but that video is rather dull, don't you think?

[mws]

Atleast Ashton Kucher is not in it .

[Wiki Tango]

In Germany we see frequent Canon ads on TV - looking forward to European Football Championships (err, 'soccer')
as Canon is a Sponsor

http://youtu.be/jYsCXAddeDM

I don't know if the one linked below is genuine canon stuff - but I like it just for playing with "yellow"
http://neunzehn72.de/canon-werbung-freeze-tag/

 

[melbournite]

The part when he runs toward the tornado should be changed to: "I am- Stupid."

You ARE..... very funny....

[telephonic]

Strange, here we saw Canon TVC more than The Dark Side's. Specifically the "EOS for the master craftsman" starring Tyler Stableford & Sandy Puc ("Canon Explorer of the Light" or whatever). Probably it has something to do with Tyler Stableford's visit last Saturday, though.

[Mt Spokane Photography]

The "I AM" thing feels a bit similar to the work of New Zealand artist Colin McCahon.  He did a bunch of paintings like that...

Don't forget the I AMsterdam tourism campaign (and for the Dutch people here, go read the bit in the book "taal is zegt maar echt mijn ding").

Back to OP, Canon don't need to advertise. They get enough free product placement from having all those red-ringed-big-whites at every sporting event, they don't have to pay for TV time...

Canon certainly has spent lots of $$ in TV advertisements, they even bot a megadollar AD during the superbowl.
 
They also sponsor some TV series.  The difference is that they are serious and educational, not fluff.
 
https://www.usa.canon.com/cusa/about_canon/community_environment/environmental_commitment/nature_series
 
http://travelstotheedge.com/

[Tcapp]

The part when he runs toward the tornado should be changed to: "I am- Stupid."

You ARE..... very funny....

You ARE..... Too kind.......