Canon Rumors General > United Kingdom & Ireland

Canon not at Focus

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Picsfor:
So, it is official, Canon will not be appearing at Focus in March.

What would be interesting to know is the real "why?"

CR Backup Admin:
Canon and Nikon have slashed budgets.  I suspect that they are going to fewer photography events, and spending less at the ones they do attend.  Someone in Canon is not convinced that enough customers are reached for the advertising dollar.

match14:
Shame I was thinking of going to Focus this year but probably won't bother now.

BlackEagle:
I read the following argument on a couple of web pages. Hope it answers your question a'little :) But I have to warn you.. No one really knows why. Everyone is just speculating at this point..

Focus on Imaging had an attendance number of over 37,000 last year; however, CES 2011, which Canon attended (with a large booth) saw 140,000+ visitors. The obvious difference is that Focus on Imaging has what would seem to be a more relevant audience, while CES brings in a more technologically diverse crowd.

One possible explanation in why Canon attended CES and not Focus may be market penetration.  That is, if you are a photographer, you already know Canon. You may not use a Canon camera, but if you own a DSLR, you are at least vaguely aware of Canon’s DSLR and lens line. But if you are a general tech consumer you may not be that familiar with Canon line up. So, the more general tech audience and press members are perhaps more likely to be lured in by Canon’s rather diverse offerings at general tech shows like CES (DSLRs, point and shoots, camcorders, printers, etc.).

CR Backup Admin:
The other thing, is the smallish number of attendees.  If only 38 some thousand attend Focus, and 150,000 visited the Canon booth, there is a serious error in math here.  Maybe some stopped by several times to get freebies.

Even a medium sized county fair will have 300,000 or more in attendence, and many of them will own or want to own a point and shoot camera.  The cost of a booth at a county fair is just a pittance compared to what the expos charge.

Canon could get a lot more exposure by setting up booths at fairs all over the country, at least in the USA.  Many fairs run 1 million or more attendees.

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