I think that their main problem is that they are locked in
pre-iPhone mindset.
We have a super-CPU to do just one thing and it can do just in one way. Today the cameras are digital but still built with a mechanical mindset. Guys, unlock that potential...
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MagicLantern has been the activist in that regard. Hacking that little computer and make it do things the developers omitted. Would like to see others give that a go personally, a hackanon perhaps?
As for dynamic range, I would have though is a hardware limitation. These types of products take years to develop, and sensors are most probably selected in early in the development process and the rest is build around that.
RED, BMD & Phantom seem to be companies which can adapt a lot quicker to technological advances are they can focus their R&D teams on less products at a time and hence pump the latest sensors into their gear.
All subjective ideas there to stir the debating pot.