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Canon Rebates

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imansf:
Is their a reason why Canon has a rebate for the 50mm 1.2l? Does this mean a new lens is coming out?

Random Orbits:
The rebates does not mean that a new lens is coming out.  The current rebate covers dozens of items (bodies, lenses and flashes), not just the 50L.  Canon changes the prices of the items multiple times a year using rebates of various sizes.

neuroanatomist:
Did you notice there's a rebate on the EF 8-15mm f/4L Fisheye?  It was released last year.  Do you think they're about to replace it?!?

Marsu42:

--- Quote from: Random Orbits on May 17, 2012, 07:17:16 AM ---Canon changes the prices of the items multiple times a year using rebates of various sizes.

--- End quote ---

I always wanted to ask this - when Canon did their latest rebates in Germany  - including €100 for the 70-300L I bought at full price, doh - the end user prices for the 70-300L went up more than €50, cutting the effective rebate in half. It's the same for other rebated gear, like the 430ex2 is now 230€ with a 30€ rebate instead of 200€ before :-p

Is it so that when doing rebates Canon raises prices at the same time, or is it the stores taking advantage of the rebate and "stealing" half of it by raising their price?

neuroanatomist:

--- Quote from: Marsu42 on May 20, 2012, 06:38:13 AM ---Is it so that when doing rebates Canon raises prices at the same time, or is it the stores taking advantage of the rebate and "stealing" half of it by raising their price?

--- End quote ---

A couple of years ago, Canon started requiring a 'minimum advertised price' by their authorized dealers during rebates.  Effectively, it reduces the value of the rebate, in some cases quite a bit.

Some retailers (Adorama and Amazon, for example) seem to take a day or so to raise the prices, so if you order in the first few hours the rebate is available, you get the rebate applied to the lower street price.

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