Canon Rebates

[imansf]

Is their a reason why Canon has a rebate for the 50mm 1.2l? Does this mean a new lens is coming out?

[Random Orbits]

The rebates does not mean that a new lens is coming out.  The current rebate covers dozens of items (bodies, lenses and flashes), not just the 50L.  Canon changes the prices of the items multiple times a year using rebates of various sizes.

[neuroanatomist]

Did you notice there's a rebate on the EF 8-15mm f/4L Fisheye?  It was released last year.  Do you think they're about to replace it?!?

[Marsu42]

Canon changes the prices of the items multiple times a year using rebates of various sizes.

I always wanted to ask this - when Canon did their latest rebates in Germany  - including €100 for the 70-300L I bought at full price, doh - the end user prices for the 70-300L went up more than €50, cutting the effective rebate in half. It's the same for other rebated gear, like the 430ex2 is now 230€ with a 30€ rebate instead of 200€ before :-p

Is it so that when doing rebates Canon raises prices at the same time, or is it the stores taking advantage of the rebate and "stealing" half of it by raising their price?

[neuroanatomist]

Is it so that when doing rebates Canon raises prices at the same time, or is it the stores taking advantage of the rebate and "stealing" half of it by raising their price?

A couple of years ago, Canon started requiring a 'minimum advertised price' by their authorized dealers during rebates.  Effectively, it reduces the value of the rebate, in some cases quite a bit.

Some retailers (Adorama and Amazon, for example) seem to take a day or so to raise the prices, so if you order in the first few hours the rebate is available, you get the rebate applied to the lower street price.

[Marsu42]

A couple of years ago, Canon started requiring a 'minimum advertised price' by their authorized dealers during rebates.  Effectively, it reduces the value of the rebate, in some cases quite a bit.

Thanks, in this case it's even worse since I thought since it's systematic. This should really be observed, because frequently on forums people say "get gear xyz now since Canon has a rebate" - so Canon's marketing is working...

[neuroanatomist]

A couple of years ago, Canon started requiring a 'minimum advertised price' by their authorized dealers during rebates.  Effectively, it reduces the value of the rebate, in some cases quite a bit.

Thanks, in this case it's even worse since I thought since it's systematic. This should really be observed, because frequently on forums people say "get gear xyz now since Canon has a rebate" - so Canon's marketing is working...

Well, you're still getting savings with the rebate, compared to the regular street price - just not the full rebate's worth.  A $150 rebate may mean only $50 in real savings, but it's still cheaper.

[Marsu42]

Well, you're still getting savings with the rebate

Maybe so, but in the case of smaller rebates often below the point of influencing a decision and/vs. waiting how much a price drops anyway - and I guess that's what happens just after the rebate is over.

[RC]

Furthermore the brand new (still warm from the factory) 600EX-RT is rebated $30. 

[Marsu42]

Furthermore the brand new (still warm from the factory) 600EX-RT is rebated $30.

They seem to be more lenient in the US - in Germany, only the old speedlites have smallish a rebate on them... overall Canon USA seems to be quite different to Canon Europe (cps program, rebates), maybe due to the larger market or more competition.

[Dylan777]

Is their a reason why Canon has a rebate for the 50mm 1.2l? Does this mean a new lens is coming out?

NO