That is definitely a do-it-yourself opportunity. The reflector just needs to be anything white with a semi-gloss finish. For like $10.00 US you can get white pre-painted bead board or such at a Home Depot of Lowe's, or whatever home improvement store is near you. And the sun shade/filter thing could easily be made out of any gauze-like translucent white fabric. Rigging the stand is a little more tricky, but surely you can manage the whole thing for a LOT less than $1,000.00. They sell portable sun shades for picnics and stuff for about $60.00. Just swap out the cloth cover that comes with it for one you made out of cheap white fabric and you have it!