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70-200 f4L USM - Price Increasing... ??

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EatingPie:
I've been watching the EF 70-200 f4L USM (NON-IS).  In January it was around $600 and a month or two later it jumped up to around $680.  Now I am wondering about another price jump.  A few days ago, the price went from $680 to $709, and today on Amazon the one prime reseller is at $719 (others have not yet followed).

So in less than a week, the price has gone up $30-$40.  Any reason for this to be happening?

-Pie

Axilrod:
MSRP is $709.99, it's possible it was just on sale before and has gone up since.  But the price on the grey market/"imported" version is usually $679, you might have been looking at that one before.

EOBeav:
I have this lens and I love it. If you check the Canon Price Watch site, you'll see that it took a dip six months or so ago, and looks ready to climb up again. http://www.canonpricewatch.com/product/00055/Canon-EF-70-200mm-f4L-USM-price.html

Marsu42:

--- Quote from: EatingPie on May 22, 2012, 10:47:46 PM ---I've been watching the EF 70-200 f4L USM (NON-IS).

--- End quote ---

If Canon has a rebate running for the IS version (raising the price to counter the rebate :-)), it might also raise the price of the non-IS version prevent the gap between the two increasing too much.

preppyak:

--- Quote from: EOBeav on May 24, 2012, 12:58:08 AM ---I have this lens and I love it. If you check the Canon Price Watch site, you'll see that it took a dip six months or so ago, and looks ready to climb up again. http://www.canonpricewatch.com/product/00055/Canon-EF-70-200mm-f4L-USM-price.html
--- End quote ---
Yeah, historically prices are at their lowest right before X-mas (Nov-Dec), and there is also a low-point that comes when they do their summer rebates. In between, the prices rise because the rebates go away, and because Canon wants each "sale" to seem like a good deal each time.

Usually the price increases are at the same time they release their new Rebel (Feb/March), and then they all go on sale in June or July once initial demand is met. This year has been a little odd though, because Canon was more aggressive with sales through Xmas, and they haven't released the new Rebel yet.

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