Did one more test. I shot a JPEG that I thought was pretty good. I imported to LR off the CF card, and into Elements 9 off the CF card. In LR I did NONE of the above stated procedures, just as a test, and "fixed" the image the way I wanted. I then uploaded the RAW version to LR, fixed it, and converted/exported to JPEG. (I shot RAW+JPEG). In Elements, I only did "Auto" everything (contrast, colors, sharpness, etc.). The resulting JPEG from Elements looked much crisper and sharper than the LR versions of both. So my point here, is that whatever I am doing in LR, is WORSE than whatever the camera (5D Mark III) is doing in-camera for RAW to JPEG conversion.
I printed out those two links. I am going to read them and see if I just can't figure out how to maximize this in LR. Photoshop seems to work much better for someone who has been 1. lazy and 2. ignorant in post-processing imaging
Also, thanks for the link to the tutorial. This is great. I don't mean to sound like such a newbie but really, as far as LR goes, I am!
Again, thanks and I am going to try this out.