We have all spent the past few years kitting up with lenses that will deliver sharp images at wide apertures and with smooth appealing bokeh. Such lenses are high on the "must-have" list. It's a look that I personally like a lot, as do most of my clients.
Interestingly, I've been getting an increasing, though still very occasional request in a job brief for total depth of field in subjects that my instincts would have delivered the now more conventional "look" of shallow depth of field and smooth bokeh. There is an old saying that everything old will be new again.
A brief, possibly flawed look through the photographic styles since WWII reveal a predominance of full depth of field wherever possible. Long lens work would be excluded here. I just wonder when the current desirable "look" will start to look tired and old fashioned. It will happen. It always does. Probably not anytime soon, but still it's worth staying skilled up in the art of making an image look good with a total depth of field.
We may well start grinding away at Canon to deliver lenses that perform superbly ay f/22. As ISO performance improves, shooting at f/22 with a good fast shutter speed is becoming a practical reality. Though not always a great IQ reality. Strong sales of Canons new tilt/shift lenses may push this trend.
As creatives, it's over to us to establish new looks, or at least to see the future coming and be ready for it rather than reacting once it's already run right over the top of us.
Just my thought for the day...