New Full Frame Camera in Testing [CR1]

[Ricku]

Can't WAIT for the dynamic range debates on dpreview when this baby comes out and get's DXO Marked.   

There wouldn't be a debate if Canon actually does something to improve the dynamic range.

But as long as Canon fail to improve their sensor technology for higher DR, there will be complainers, and there will be fanboys attacking the complainers.

I myself am a complainer. I can't really say that I am happy about Nikon's long lasting dominance in the DR department.

[Haydn1971]

Testing a new sensor in a 1Dx body doesn't necessarily mean that the final product would be 1Dx sized.  It might just have a tad more space inside to bodge together a working prototype, with larger pre production test chips and circuits.

My money is still on a cheap cripled FF 9D sitting at the same price as a 7D, with a studio big Mpx 1D version...  I.e. evolve the 1D range from 2 previous models to 3 new models to suit each niche...  Again, I wouldn't be suprised at a mega APS-C 1D model in the near future either.

[TW]

Although the rumors (and of course they are just rumors at this point) say the testbed body is 1D-style, I'd guess any production 3D model will be a souped-up, fully weather-sealed version of the 5D Mkiii body. (Maybe even with eye-control again!)

If you're going to give credence to this rumor, you might also give credence to the thought that Canon might use an existing body to test new internals, such as a new sensor and new electronics. Also, the larger body gives more room inside to rig stuff up and test without having to wait on the body to be ready to go. And there is a "camouflage factor" also.

Of course, it could be they've changed their minds, and decided to bring out a 1Ds V.

[SuperCrazySamurai]

Canon is officially gasping for air and flipping out ! First there is no high res box , "we have merged the 1d and 1ds series to the 1dx"....then the d800 came along lol!! I wish I never bought this freaking 5D Mark III now,

LOL! I remember the day when hi-res was 12MP with the launch of the 1DS I really don't think canon is flipping out ATM.

[Marsu42]

'Sooner then you think', 'but then we'll take a year before making it available'

I guess "sooner than you think" in fact means that Canon has found yet another new way to release a high-price product -  sooner than people would have feared after the 1dx and 5d3. This would leave Nikon to care for folks in the below $2000 segment...

[lola]

I doubt Canon has the technology to compete with the current Sony sensors. If they did, they would most certainly use it building the sensor in 5D3.

This mystery camera is just an act of desperation... It will probably be a 5D3 in a 1D body with 40 megapixels and a $5000 price tag. Nothing to be excited about...

[ruuneos]

3D sounds horrible to my ear  I would like to see 2D, fits nicely to Canon's formula:
 - Better than 5D but "bit rougher" than 1D.

[Marsu42]

I doubt Canon has the technology to compete with the current Sony sensors. If they did, they would most certainly use it building the sensor in 5D3.

The 3d may even have an unintended side effect, because it invalidates Canon's and enthusiast's "22mp is enough, anybody saying something else is a Nikon troll" argumentation.

[x-vision]

I guess "sooner than you think" in fact means that Canon has found yet another new way to release a high-price product -  sooner than people would have feared after the 1dx and 5d3.

LOL .

This would leave Nikon to care for folks in the below $2000 segment...

Which is where the majority of buyers are, of course.

I was just thinking the other day:
The market leader in any industry is never the one with the premium pricing.
With its recent pricing policy, Canon is obviously trying to become a premium vendor.
So, have they decided to lose their market leadership position .

[Daniel Flather]

Everyone sees the body buuuuut ... 40mm F/1.2L ?

CR has been used that image many times on the site before.

[jaduffy007]

Can't WAIT for the dynamic range debates on dpreview when this baby comes out and get's DXO Marked.   

Me too!  I'm getting stocked up on popcorn.  This Canon high MP, high DR camera gets released, SUDDENLY in contrast to comments on D800,  those attributes will become not only valid but essential and drool worthy.  Hopefully DXO Mark will rate the camera higher than the D800, then SUDDENLY, DXO Mark will become the most trusted review site on the planet vs the worst since placing the D800 above the 5d3.  "Some people".... 

[jaduffy007]

YEAH! This is what i've been saving my dough for.

I'd get it if its 3999$

At $4k , how does Canon differentiate it from the 5d3? Maybe 5d3 goes to where it should be...$2500?  Otherwise, it's more likely to be closer to $5k.

[jaduffy007]

I guess "sooner than you think" in fact means that Canon has found yet another new way to release a high-price product -  sooner than people would have feared after the 1dx and 5d3.

LOL .

This would leave Nikon to care for folks in the below $2000 segment...

Which is where the majority of buyers are, of course.

I was just thinking the other day:
The market leader in any industry is never the one with the premium pricing.
With its recent pricing policy, Canon is obviously trying to become a premium vendor.
So, have they decided to lose their market leadership position .

Ok, then Canon needs to come out with "premium" products!  5d3 doesn't bode well.  Putting a premium price ($3500) on a less than premium sensor doesn't "work".

[Marsu42]

With its recent pricing policy, Canon is obviously trying to become a premium vendor.

If they go premium I guess they'll come up with a marketing strategy to differentiate their pro bodies from joe sixpack 7d and below user - if not gold plating, maybe a completely red camera body, or at least a red stripe that can be recognized from afar :-p ?

[lola]

At $4k , how does Canon differentiate it from the 5d3? Maybe 5d3 goes to where it should be...$2500?  Otherwise, it's more likely to be closer to $5k.

Pulling the price of 5D3 to somewhere around $2500 would be kidding with the people who just bought it. I don't see it happening. Don't forget to take into account the prices of the newly released lenses...