For a limited edition, the prices seem pretty reasonable. I personally think the G16 with the gold ring and dial look pretty cool. I would probably get this version if I was in the market for one, but I am happy with the (299 deal) EOS M white with pancake for my point and shoot. And yes, one of the reasons I jumped on that special was because it was available in the white version. (And as for the other technology analogies mentioned, believe or not I do not own a cell phone or a television).