Before everyone gets too carried away, I'd like to know the full story.
The description sounds like this was a cattle call with a bunch of photographers each given a few minutes to shoot the athletes. (Can you say: Popular Photography "Model Shoot") Not defending this particular photographer, but I'd like to know more about the set up and who on the Olympics Committee decided a "shoot off" was a good idea.
At least with the "model shoot" the models know something about what they are doing. Here, you have athletes (not professional models) at a cattle call, most of whom look like they don't' want to be there. Criticize the photographer if you want, but I say the blame lies with the Olympic Committee.
Irony is, if they wanted something edgy and creative, they probably could have gotten people like Ryan McGinley, Stephen Shore, William Eggleston or Lee Friedlander to create some true art with the athletes. Now, those would be interesting.