September 24, 2017, 05:27:59 PM

Author Topic: 100-300mm F/4 ???  (Read 1836 times)

MYB

  • Guest
100-300mm F/4 ???
« on: July 14, 2012, 06:15:00 PM »
Why Canon doesn't make a 100-300mm F/4 lens. I think it can be good and balanced between 70-200mm F2.8 and 100-400mm F/5.6.

canon rumors FORUM

100-300mm F/4 ???
« on: July 14, 2012, 06:15:00 PM »

bdunbar79

  • Canon EF 400mm f/2.8L IS II
  • *********
  • Posts: 3152
Re: 100-300mm F/4 ???
« Reply #1 on: July 15, 2012, 12:04:12 AM »
Marketing.  Look at it this way.  The 70-200L II IS lens was running about $2500 at one time and sometimes you can find it for around $2200 right now.  Figure on the 100-400L to be $1399-$1599.  These prices we're figuring over the last 2 years now. 

Add in a 100-300 f/4L, and that isn't going to be as cheap as the 100-400 and probably a little cheaper than the 70-200L.  So if I need a good zoom, I'm going to purchase the 100-400L for the cheapest and get more focal lengths covered.  Throw in the 70-300L lens and now a 100-300L will never sell and that's exactly why there isn't one.
2 x 1DX
B1G, MAC, GLIAC

canon rumors FORUM

Re: 100-300mm F/4 ???
« Reply #1 on: July 15, 2012, 12:04:12 AM »