New, cheaper, Canon FF DSLR... 70D?

[dilbert]

Given that Canon seem to be putting APS-C into the EOS M cameras, why wouldn't they be just a bit more aggressive and make the 70D full frame?

Sure, if it debuts at $1999, it is vastly more expensive than what the 60D is today, but over time we should see prices drop.

It also solves the problem of which "digit" to use for the camera in the 6-9 numbering scale.

[Menace]

I agree, IMHO, FF doesn't have to be an xD badge, it's more to do with advance features and build quality etc. 

[locke42]

I've always felt that the "entry level FF DSLR" in rumors will be the 7D Mk II, while the 70D will move up to where the 7D is now.

That'll make the single-digit xD the designation for "full frame," the xxD designation will be for prosumer DSLRs, and the xxxD designation will be for Rebels, just like in the past. That'll make things nice and neat and clear for shoppers.

[daniemare]

I have been saying this since February (when I started to want FF but the new 5D was to expensive)

With the Mirrorless going crop - that will give Canon 5 crops.

So graduate the 70D to FF - hell you can achieve this by slotting a 5DIII sensor and Digic 5 into the current 60D body and save on some tooling.

As for the single digit thing.  Keep that designation for those who earn money (i.e. Pro/Semi Pro) from photography regardless of sensor size.  Marketing wise - single digit is were you will find; Weather Sealing, Speed, Top AF, dual CF etc.  Make the 7DII a true cheap mini 1D that will amaze those semi-pro birders and sport photographers.

[TTMartin]

I've always felt that the "entry level FF DSLR" in rumors will be the 7D Mk II, while the 70D will move up to where the 7D is now.

That'll make the single-digit xD the designation for "full frame," the xxD designation will be for prosumer DSLRs, and the xxxD designation will be for Rebels, just like in the past. That'll make things nice and neat and clear for shoppers.

I agree with dilbert, the 7D is a pro featured camera and deserves the XD moniker, a polycarb entry level camera does not.

Sensor size has never determined if a camera is pro or not. Canon's flagship 1D, 1D Mk II, 1D Mk III and 1D Mk IV were all APS sensors, not full frame.

[M249]

So a brand new D-SLR series with a camera line (xxD) running to it's end?

70D, 80D and then 90D. And then what?

9D would be better. A series that they can add Mark II, Mark III etc. Or maybe EOS 15D, 25D and so on.

[pdirestajr]

I agree with others about sensor size having nothing to do with what makes a "pro" camera.

I have an EOS Rebel G film camera (all plastic, even the mount), and it is "full frame"! I can mount a 70-200L on that toy if I want to

[mathino]

Well, I think that you could be quiet right  Numbering has nothing to do with sensor size. 1D Mk IV is pro and it has APS-H, also 7D is considered to be pro with APS-C. So there could be 70D with FF...

7D Mk II - true succesor to 7D, weathersealing, pro features, maybe 61 point AF, new sensor (around 22-24 MPx), dual card slots etc.

70D - move it to FF and make it nice addition for 7D users, possible backup for 5D Mk III users, reuse 5D Mk III or 1D-X sensor, 19 point AF, single card slot, more plastic body, around 4 fps, same battery as 5D Mk II/III and 7D, please no flip-turning-rotating LCD and return of AFMA (please ! ).

I can imagine it. And can imagine it could be a good seller with 1800 USD price tag.

[dilbert]

There's another possibility and that is the new FF entry level DSLR will have a new label, not just a digit.

i.e. it will be EOS-somthing rather than just 70D or 9D, etc.

EOS-F?

[mathino]

There's another possibility and that is the new FF entry level DSLR will have a new label, not just a digit.

i.e. it will be EOS-somthing rather than just 70D or 9D, etc.

EOS-F?

Well, for me label/numbering is really the least important thing. If it will be like I mentioned before (reuse 5D Mk III or 1D-X sensor, 19 point AF, single card slot, more plastic body, around 4 fps, same battery as 5D Mk II/III and 7D, no flip-turning-rotating LCD and return of AFMA please !) then it perfectly suits my needs.

I would gladly pay around 1800-2000 USD for it. Such a camera would be great for my needs. And I doubt that Im the only one 

...and 650D already moved up to 60D level (at least in some way).

[crasher8]

E1, E3, E5…It's already in use and ready for takeoff

[mathino]

E1, E3, E5…It's already in use and ready for takeoff

Good point ! It could be 5D-E, or 5E - with E standing for entry 

[zim]

Don't think it matters a damn what they call 'it' just make it exactly the same specs as the 650 but FF please!

[Videoshooter]

The problem with making the xxD line full frame is that many of the users of that line are consumers who do not know the diference between FF and crop anyway. They also probably wouldn't pnotice the difference anyway. Many also might not understand the differences between EF & EF-S lenses. They would also be discouraged by the more expensive price of a FF kit lens.

It would be a marketing disaster for many upgraders from the 60D, who have been ingorantly (I mean that in a good way... ignorance is bliss!) using it with nothing other than the 18-55 & 55-250 twin lens kit they bought with it. Imagine all the people who would be left wondering why their lenses no longer work. Heck, given the quality of the sales staff in many of the stores in my area, I wonder if the salespeople would even know the difference when recommending lenses!

Also keep in mind that Canon has a very well thought out price-tier (oh look, this one's only $100 more, maybe I'll buy this one instead!) Making the xxD series FF would take out one of the most important steps in that tier (ie the first step away from the consumer-auto-mode-oriented Rebels) and would prevent many people from even considering anything other than the 650D.

[daniemare]

The problem with making the xxD line full frame is that many of the users of that line are consumers who do not know the diference between FF and crop anyway. They also probably wouldn't pnotice the difference anyway. Many also might not understand the differences between EF & EF-S lenses. They would also be discouraged by the more expensive price of a FF kit lens.

It would be a marketing disaster for many upgraders from the 60D, who have been ingorantly (I mean that in a good way... ignorance is bliss!) using it with nothing other than the 18-55 & 55-250 twin lens kit they bought with it. Imagine all the people who would be left wondering why their lenses no longer work. Heck, given the quality of the sales staff in many of the stores in my area, I wonder if the salespeople would even know the difference when recommending lenses!

Also keep in mind that Canon has a very well thought out price-tier (oh look, this one's only $100 more, maybe I'll buy this one instead!) Making the xxD series FF would take out one of the most important steps in that tier (ie the first step away from the consumer-auto-mode-oriented Rebels) and would prevent many people from even considering anything other than the 650D.

This is a good point, although I am a proponent of making the xxD FF because I just do not see the differentiation to the 650D anymore. But a do a 60D crop guy upgrade to a 70D or a 7D? The way canon is going, a 70 D will only be a replacement, not an upgrade??