A New 100-400 & Coming Announcements [CR2]

[candyman]

I'd rather have & wait on one of these:


Screen shot 2012-07-25 at 8.45.59 AM by Bombsight Photography, on Flickr

Wild guess: Those lenses (the ones in the background also appear to be 200-400's) are in London waiting for CPS sports photographers to borrow or buy them.

Yes, best advertisement: Olympic Games. Canon has to make sure that this lens will be used at the event. I guess it is for rent for a fair price. Maybe they end up as a refurbished. Whoa!

[Daniel Flather]

Sounds like new math to me.

4 × 5 = 12, 4 × 6 = 13, and 4 × 7 =14.

Bonus points if you know who said that.

[Daniel Flather]

Im guessing $2999 street

.
You clearly haven't internalized the new Canon pricing strategy.

This new lens will be over $3K USD, perhaps well over it. Resale value on the old model will remain steady, or increase.

I should buy a few of the old 100-400s now, and then resell in 2015 when the new 100-400 surfaces?

[dolina]

I rather see a 400/5.6 with IS than a 100-400. Why? Cause you'll be shooting at 400 almost all the time!

The recently released zooms (70-200, 24-70 based on MTF) are beating older primes in the same range.  If the new 100-400 follows suit, there likely will not be a lot of IQ difference.  So...I see big advantages in the zoom: 1) when you want to shoot shorter than 400mm (air shows, birds flying toward you) and 2) much shorter retracted length.  For me, #2 is a huge advantage of the current 100-400mm over the 400/5.6 prime.

Assuming a prime and zoom of similar focal length and f-number are released the same year the prime will have the price, weight, IQ and technology advantage.

Not to mention today's 400/5.6 older than the 100-400 being replaced.

Canon prices are high for a number of reasons. Strong yen, high demand and year of release being some of them. Street prices on lenses happens between 6-9 months after release depending on how popular the lens is.

[Act444]

Might be alone here, but curious to see what other EF-M lenses may be coming...

[RGomezPhotos]

I just heard an upgrade for the EOS 1DS Mark III is in the pipeline.  Unless that's the D800 competitor people are talking about.  It will be announced in September but not released until early next year.  I could wait  ;-)

[Hillsilly]

I hope Canon realises that the top end of the 400mm market is already well catered for.  If they choose to discontinue the 400/5.6 then a new 100-400 really needs to be similarly priced to the current model.  Otherwise, they'll price themselves out of the market and will slowly start to lose their reputation as the "go to" brand for enthusiast sports and wildlife photographers.  There is precendence for new "affordable" 400mm lenses.  The Sony 70-400 comes to mind.

[idimoe]

Predictions for the three new DSLR bodies:

1) Canon T3 replacement (to counter the new D3200)
2) New Entry Level FF (to counter new D600)
3) New High MP FF (to counter D800)

 I love competition.

[mb66energy]

I hope Canon realises that the top end of the 400mm market is already well catered for.  If they choose to discontinue the 400/5.6 then a new 100-400 really needs to be similarly priced to the current model.  Otherwise, they'll price themselves out of the market and will slowly start to lose their reputation as the "go to" brand for enthusiast sports and wildlife photographers.  There is precendence for new "affordable" 400mm lenses.  The Sony 70-400 comes to mind.

That were my thoughts in the beginning of the the year and I decided to buy a 5.6/400 lens due to its great IQ, fast AF, sturdy design and ... built in lens hood. I found ONE online camera seller who offered that lens regularly and paid 1240 EURO. Now it costs 1600 EUR by the same camera seller!

Something might be going on ($ to Euro exchange rates explain 10 or 12% but not 35% price increase) and if the 100-400 is replaced by a 3000$ Mark II successor the 5.6/400 will sell for a lot more money because it is the cheaper option. Until it will be replaced by an IS version for 2500 $.

Some of you have discussed about 100-400 vs. 400 and used the argument that you use a 100-400 most of the time at 400mm - I think that's correct. But for me just a 400mm lens might be a walk around lens. Her in germany the landscape is cluttered with disturbing artifacts like power lines, storage depots, drive ways, etc. - a 400mm helps to cut out photographically interesting compositions. But several times I have missed the flexibility to change the focal length to 100mm if the landscape wasn't spoiled. (Just for those who are in the process of decision making.)
A last remark: That's the point where the EOS M system might come into play. The EOS M with EF adaptor and the EF-S 60mm is very light and compact ... and a good complementation to a 5.6/400 ...

[birtembuk]

My turn to guess for the 3 new cameras:

1. 6D
2. 70D
3. 1200D

Bunch of new lenses - nice to heat about them, especially a new 100-400 -  but, Donnerwetter, where the heck is the 24-70II ? They probably sent it to outer-space for testing its resistance to vacuum.

[mathino]

Predictions for the three new DSLR bodies:

1) Canon T3 replacement (to counter the new D3200)
2) New Entry Level FF (to counter new D600)
3) New High MP FF (to counter D800)

 I love competition.

1100D has one more year to go (1000D was in the market for more than 2 and half year)

1.) agree on entry level FF - to compete with D600 and to take place of 5D Mk II
2.) my guess is 70D

...high MPx will follow later with 2013 availability.

[tron]

where the heck is the 24-70II ? They probably sent it to outer-space for testing its resistance to vacuum.

[tron]

where the heck is the 24-70II ? They probably sent it to outer-space for testing its resistance to vacuum.

Even better: They sent it to outer-space to keep company to 200-400 ...

[neuroanatomist]

where the heck is the 24-70II ? They probably sent it to outer-space for testing its resistance to vacuum.

Even better: They sent it to outer-space to keep company to 200-400 ...

Meh. They could do all of here. They sent them to Neverland to test their resistance to ticking crocs and pixie dust. Canon is nothing if not thorough.   

[Marsu42]

I think the 100-400 will come in at $2200.   Not higher than $2500, imho.  Canon prices have been high lately but I think $3000 is a bit pessimistic.

It really depends on the iq - if it's just the latest IS version with "good" sharpness, they cannot land the price too far away from the current 70-300 (though it's in the different lens catergory "tele walk around"). But if the iq proves to be "stellar" $3000 would be realistic, too, if compared to the prices of 200-400 and the like.